1. Matt Davis

2. Yes
Maybe
No

3.  This means that people enjoyed our music
video.
 They liked the dark side to the character.
 It shows that the audience enjoyed the music
video despite their being no lip-syncing, a
typical convention of the music video.

4. Cliffhanger Dolls Camera Cake Sitting Getting
shots scene alone dressed
3 8 1 1 1 1

5.  This means that the audience understood the
parallel edit between the main narrative of
the boy, and the dolls re-enacting what is
happening.
 There were a few ‘noticeable’ shots which the
audience enjoyed. This pleased us
immensely.

6. 9
8
7
6
5
4
3
2
1
0
No Yes Shorten them

7.  This means that although majority said they
should be kept in, we will shorten them.
 By doing this, we will pleasing almost all of
our sample as a few said that they would like
it kept in if the clips was shortened.
 This is very beneficial for us.

9.  This means that the characterisation and
location were good for the genre.
 We chose them as we felt they were very
general and ‘normal’.
 This meant that the video was less specific to
a target group but more for a wider audience.

10. Obsessive
Distressed
Insecure
Controlling
Lonely
Emotional
Angry

11.  This means that people understood the
character profile which we created the actor
to be.
 As a result of this, it helps the character to
attract sympathy.
 This means that the narrative and themes are
clear.

12. Yes
Didn't hear it
No

13.  It means that many people felt we amplified
the meaning of the lyrics.
 Nobody felt we went against the lyrics, and
even the comments which said they did not
hear the lyrics, the comments said that they
believe the beat and tone matched the
narrative.

14.  Guy has an obsession with a girl who is coming
over supposedly but doesn’t turn up
 The boy is getting ready for date, girl doesn’t
come, he gets angry and starts breaking things
and then goes to her house
 Boy makes date with girl, looks for her but she
fails to turn up. He goes to find her
 The girl stands the boy up. He was very angry as
he was obsessed with her
 Man is expecting date excitedly – he’s obsessed
perhaps – and is stood up and heartbroken
 A boy is wanting to meet up with girl, but love
seems unrequited – stands him up

15.  Preparing a meal, getting ready for a dinner. The protagonist is
angered by the fact his guest doesn’t come – he goes to house of
guest
 A boy obsessed with a girl who has no interest in him as she
stands him up
 Man gets stood up for date with girl he stalks so gets upset and
angry, ruins the cake, tears down her picture and seeks her out
at her house.
 Girl doesn’t show up to date
 Puppets represent what happens in real life. The guy is being
stood up and so he goes crazy
 A boy obsessed with a girl who left him and stood him up
 Man/stalker of woman. She doesn’t turn up for dinner, he’s
angry and goes to her house
 A man gets stood up for a date and gets so angry/upset that he
tries to kill himself
 Girl doesn’t turn up for a date and the man goes crazy

16.  This means that the narrative was clearly
understood, meaning our montage styled
video was still clear.
 As well as this, despite the time manipulation
which we have in the video, it is still clear for
the audience.