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What the #$%@ is UX Design?

Opening keynote presentation from the UX Indonesia 2014 conference.

In this talk I take a 50-foot view of the phrase “User Experience” and dissect what it really means to be user-centred. We then examine some of the techniques, philosophies and skills used by the best designers, and explore how you can apply them to our own designs—and to your career.

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What the #$%@ is UX Design?

  1. 1. What the @#$% is UX? Matthew Magain, UX Mastery UX Indonesia: November 6, 2014
  2. 2. 2004
  3. 3. Developer Designer
  4. 4. Shane Morris
  5. 5. User modelling
  6. 6. Workflow diagrams
  7. 7. Collaborative design
  8. 8. Design wall
  9. 9. Transparency
  10. 10. Low fidelity wireframes & prototypes
  11. 11. “Learnable has a well-designed interface for creating courses. It’s one of the simplest interfaces for putting together online content I’ve seen–and I mean that in the best possible way.” –Joel Falconer, thenextweb.com
  12. 12. uxmastery.com
  13. 13. Taking a jump
  14. 14. How do we define UX? Oooh, look—shiny!
  15. 15. "User Experience refers to the what, when, where, why and how someone uses a product or service—and who that person is." “The what, when, where, why, and how someone uses a product or service … and who that person is.” Get Started in UX Luke Chambers & Matthew Magain
  16. 16. interaction design user research an umbrella term. usability visual design customer service content strategy human factors information architecture analytics accessibility user interface design UX is
  17. 17. UX is a movement.
  18. 18. UX is a process.
  19. 19. UX Process uxmastery.com/process
  20. 20. UX is a role.
  21. 21. UX is an industry.
  22. 22. a philosophy. transparency user feedback loop collaborative design ego-less design data-driven decisions iterative design UX is helping users be awesome design facilitation
  23. 23. scenarios affinity mapping personas user interviews a collection of techniques. storyboards contextual inquiry usability testing wireframing A/B testing surveys content audit mental models experience map paper prototyping UX is card sorting
  24. 24. a skill set. sketching storytelling presenting critiquing facilitating leadership empathy UX is
  25. 25. a career. 1. Get educated. 2. Get the right tools. 3. Get some experience. 4. Get connected. 5. Get a mentor. 6. Get hired. UX is
  26. 26. Get educated. uxmastery.com/books
  27. 27. Get educated. uxmastery.com/courses uxmastery.com/books
  28. 28. Get educated. uxmastery.com/degrees uxmastery.com/cbouorksses
  29. 29. Get educated. uxmastery.com/training uxmastery.com/cbdoeougorkseses
  30. 30. Get the right tools. uxmastery.com/tools
  31. 31. Get some experience. uxmastery.com/techniques
  32. 32. Get connected. community.uxmastery.com
  33. 33. Get a mentor. (or mentors)
  34. 34. Get hired. uxmastery.com/portfolios
  35. 35. How to Get Started in UX 1. Get educated. 2. Get the right tools. 3. Get some experience. 4. Get connected. 5. Get a mentor. 6. Get hired. uxmastery.com/get-started
  36. 36. Terima kasih. @mattymcg
  37. 37. http://uxmas.com/submissions/

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  • rogeryao1

    Nov. 12, 2014
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    Nov. 27, 2014
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    Dec. 1, 2014
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    Dec. 20, 2016
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    Apr. 15, 2017
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    Apr. 23, 2018

Opening keynote presentation from the UX Indonesia 2014 conference. In this talk I take a 50-foot view of the phrase “User Experience” and dissect what it really means to be user-centred. We then examine some of the techniques, philosophies and skills used by the best designers, and explore how you can apply them to our own designs—and to your career.

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