Learn how you can leverage Data.com API's to enhance your applications with contact and company data.

1. Secret Sauce: Powering
Your Apps with Data.com
Developers
Deepa Krishnan, Dir. Business Development, salesforce.com
Matthias Zeller, Sr. Dir. Product Management, salesforce.com
Bastien Vidal, COO, Seesmic

2. Agenda
!! Data.com
!! API Overview
!! Contribution API
!! Seesmic
!! ScanBizCards
!! Input/Q&A

3. Why Are Data.com’s APIs Exciting for Developers?
Power Your Apps and Enable
Users With Data Inside
Newly Released Contribution
API Makes It All Easier
Earn Referral and Reseller
Dollars

4. Safe Harbor
Safe harbor statement under the Private Securities Litigation Reform Act of 1995:
This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such
uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ
materially from the results expressed or implied by the forward-looking statements we make. All statements other than
statements of historical fact could be deemed forward-looking, including any projections of product or service availability,
subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of
management for future operations, statements of belief, any statements concerning new, planned, or upgraded services
or technology developments and customer contracts or use of our services.
The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and
delivering new functionality for our service, new products and services, our new business model, our past operating
losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting,
breach of our security measures, the outcome of intellectual property and other litigation, risks associated with possible
mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to
expand, retain, and motivate our employees and manage our growth, new releases of our service and successful
customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger
enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc.
is included in our annual report on Form 10-Q for the most recent fiscal quarter ended July 31, 2011. This documents and
others containing important disclosures are available on the SEC Filings section of the Investor Information section of our
Web site.
Any unreleased services or features referenced in this or other presentations, press releases or public statements are not
currently available and may not be delivered on time or at all. Customers who purchase our services should make the
purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and
does not intend to update these forward-looking statements.

5. We Have Data
You Have Ideas
Deepa Krishnan, Director of
Business Development, Data.com

6. What is Data.com?

7. The Most Complete Source of Accurate Business Data
Social
Name
Title # of Employees
Phone
Address
SIC/NAICS
Dept
Email Blog
Company Corporate
Name Hierarchy

8. Today, Succeeding in Business Requires Good Data
Top Salesforce
Customer Request
“ “ “ “
Source: MarketTools May 2011
Salesforce Customer Survey

9. Business Data Currently Lives All Over the Place

10. As a Result, Businesses Can’t Focus
With Bad Data or No Data,
Its Tough to Make Headway
Who to Call?
What to Target?
How to Allocate Resources?

11. Delivering a Solution

12. The Most Complete Source for Accurate Business Data
Companies
People

13. Jigsaw: The Fastest Growing Business Contact Database
Accurate Contact Data
30 million crowd-sourced contacts
1 million new contacts a month
Socially Powered by the Crowd
2 million community members
40% sharing by corporate customers
•! Target with a Broad Range of Titles
•! Take Action with Real-Time Updates

14. D&B: The Leader in Accurate Company Data
Accurate Company Data
200 million company records
90+ unique elds of information
Leading the Industry for Decades
170 years of business insight
•! Segment with Accurate Company Data
•! Prepare with In-Depth Research
•! Penetrate and Increase Up-Sell and
Cross-Sell with Family Trees

15. Accurate Contact Data From the Crowd in the Cloud

16. Gathering Contact Data from the Crowd is More Effective
Wikipedia Jigsaw
xxx xxx
Millions of Contributors Millions of Social Records
12 million users 2 million members
395 million edits 1 million new contacts a month
20 million articles 12,000 updates a day

17. How it Works: Give to Get
With Jigsaw, points are your currency:
1)! Add or update a business contact (+5 points)
2)! Consume a new contact (- 5 points)

18. The Crowd Partnered with Jigsaw Technology Delivers More
40% of customers share their data
2.0 Million+ members
Users can flag bad data
1.2 Million updates per month

19. Data.com Community
Web Site Demo

20. Open, Accessible, Free:
API Overview
Matthias Zeller, Senior Director
Product Management,
Data.com

21. Data.com High-level Contribution Overview
Partners
Community Apps
Build PuzzleMaster
Clean Data.com
Platform
Super DeDuper
Pinger
Community
Reaper
Normalizer

22. Data.com API’s
Consume Contribute
API Search/ Report
Get Add
Preview Facts
Entities Contact Company
Free Points

23. Data.com API’s overview
!! Get started for free
–! Request Developer API token (http://developer.jigsaw.com/
home)
–! Review API documentation
(http://developer.jigsaw.com/documentation)
–! Free sandbox allows API testing with dummy data
–! Build and enjoy
!! Technology
–! RESTful JSON API (preferred)
–! RESTful XML API
–! Web Service (WSDL based, company API only)

24. Consume Contribute
Data.com Search Company API Search Get Add
Report
Facts
Contact Company
API Name searchCompany
Input URL, Name, Country, State, Area Code, Zip Code, Metro Area,
Industry, # Employees, Revenue, Updated Since
Output Company ID, Name, Address and # of Active Contacts
Sample https://www.jigsaw.com/rest/searchCompany.xml?
token=<yourtoken>&name=www.salesforce.com

25. Consume Contribute
Data.com Contact Count API Search Get Add
Report
Facts
Contact Company
API Name companyContactCount
Input Company ID
Output Total Contacts, Contacts by Departments, Contacts by Levels
Sample https://www.jigsaw.com/rest/companyContactCount/
159110.xml?token=<yourtoken>

26. Consume Contribute
Data.com Search Contact API Search Get Add
Report
Facts
Contact Company
API Name searchContact
Input Name, Level, Company, Email, Updated Since, Title,
Department, Country, State, Area Code, Zip Code, Metro
Area
Output Preview fields including CompanyID, ContactID, Name,
Title and Company, but NOT Email and Phone Number
Sample 1 http://www.jigsaw.com/rest/searchContact.xml?
token=<yourtoken>&email=mzeller@salesforce.com
Sample 2 https://www.jigsaw.com/rest/searchContact.xml?
token=<yourtoken>&levels=VP&companyName=salesforc
e&pageSize=100&offset=0

27. Consume Contribute
Data.com Get API Search Get Add
Report
Facts
Contact Company
API Name getContact
Input ContactID, UserName, Password
Output All Contact Attributes including CompanyID, ContactID, Name,
Title, Company Name, Email and Phone Number
Requires 5 points in user or partner account
Sample https://www.jigsaw.com/rest/contacts/35037319.xml?
token=<yourtoken>&username=<username>&password=<pas
sword>&purchaseFlag=true

28. PassThrough vs Reseller API usage
!! PassThrough API model
–! Easiest model, start right away
–! Use API’s to access free data (e.g. search)
–! Use end-users Data.com credentials to submit contacts (end-
user gets points) or get contacts (requires points in end-users
account)
!! Reseller API model
–! Requires a reseller agreement
–! End-user does not require Data.com account
–! Buy contacts at wholesale rates and resell them in your app

29. Consume Contribute
Contribute API Search Get Add
Report
Facts
Contact Company
!! Submit company and contact information to Data.com
and receive points
!! Add up to 10 contacts and one company per call
!! Post request - Input data is in JSON
!! Success or detailed error codes returned in JSON or
XML
!! Points are credited to user or partner account

30. Consume Contribute
Contribution API Sample Search Get Add
Report
Facts
Contact Company
Adding a new contact to an existing company:
https://www.jigsaw.com/rest/contribution.xml?
token=<yourtoken>&username=<username>&password=<password>
&data={"contact":[{"email":"mzeller@salesforce.com”,
"firstName":"Matthias","lastName":"Zeller","title":"Sr. Product
Manager”,"phone":"+1.650.241.8760","address":"777 Mariners Island
Blvd Ste 400","zip":"94404-5059”,"country":"USA","city":"San
Mateo","state":"CA"}]}

31. Consume Contribute
Other API’s Search Get Add
Report
Facts
Contact Company
!! Get User Info API
–! Returns the point balance for a specific user
–! Sample: https://www.jigsaw.com/rest/user.xml?
token=<yourtoken>&username=<username>&password=<pass
word>
!! Contact Fact API
–! Submit facts about email addresses or phone numbers of
contacts
–! Typically used to submit results from bounce reports

32. Seesmic and
Data.com: Where
Social Meets Business
Bastien Vidal, COO Seesmic
Deepa Krishnan, Dir. BD
salesforce.com

33. Seesmic and Data.com
!! “Bringing Data.com's powerful functionalities into our
social media management platform gives users a real
tool to convert the social stream into actionable leads.
The Data.com/Seesmic partnership is a practical step
forward in the Social CRM space.”

34. Seesmic CRM Seesmic Social
Finally, Seesmic CRM puts Salesforce Seesmic Social is the leading social
in the palm of your hand. media management platform.
Stay on target with Seesmic CRM for Keep up with your personal and
Salesforce. professional networks, anywhere,
anytime.
Email: contactus@seesmic.com
Website: http://seesmic.com Blog: http://blog.seesmic.com

35. Demo of Data.com Plug-in

36. ScanBizCards
Matthias Zeller, Senior Director
Product Management

37. ScanBizCards
Most popular mobile card scanning app. Over 600,000 installs
Jigsaw functionality includes:
•! Scan card and upload to Jigsaw
•! Register and get points for contribution
•! “Clean” company name
•! Bonus: Export to Salesforce CRM
Future:
•! Update contacts
•! “Clean” address book

38. ScanBizCard Workflow
Validate/correct contact info
Scan card
Submit to Jigsaw
New card gets 5 points

39. Code Sample Contribution API – Objective-C
NSMutableString *postData = [NSMutableString string];!
![postData appendFormat:@"token=%@&", JIGSAW_TOKEN];!
![postData appendFormat:@"username=%@&", username];!
![postData appendFormat:@"password=%@&", password];!
!
//contribution api requires "data" parameter to be a dictionary, whose key
"contact" is an array, whose first element is dictionary!
//of all data fields!
!NSArray *contactArray = [NSArray arrayWithObject:contactDict];!
!
!NSDictionary *jsonDict = [NSDictionary dictionaryWithObject:contactArray
forKey:@"contact"];!
!!
![postData appendFormat:@"data=%@", [jsonDict JSONString]];!
!!
![req setHTTPBody:[postData dataUsingEncoding:NSUTF8StringEncoding]];!
!!
//since we are inside a separate thread already no problem making this a
synchronous request!
NSHTTPURLResponse *resp;!
!NSData *returnData = [NSURLConnection sendSynchronousRequest:req
returningResponse:&resp error:nil];!

40. Summary of resources available to developers
!! Data.com
!! developer.jigsaw.com – Developer portal
!! developer.jigsaw.com/documentation – Documentation
!! Matthias Zeller (Product Management) –
mzeller@salesforce.com
!! Deepa Krishnan (Partners) – dkrishnan@jigsaw.com

41. Questions?

42. Thank you!

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44. Data.com is Already
in Salesforce
Get Started Today
http://www.salesforce.com/data

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