16. SELF-REALIZATION
ESTEEM
LOVE & BELONGING
SAFETY
PHSYCOLOGICAL
Desire to become the most that
one can be
Respect, self esteem, status,
recognition, strength, freedom
Friendship, intimacy, family,
sense of connection
Personal security, employment,
resources, health, property
Air, water, food, shelter, sleep,
clothing, reproduction
Maslow Pyramid
44. STORY BRAND
Who’s the hero and what
she wants
What happens if she
loses
What customers want
What happens if she does
not work with us
45. STORY BRAND
Who’s the hero and what
she wants
What happens if she
loses
How great if she wins and
how to win
What customers want
What happens if she does
not work with us
How will be her life better
72. Experience-taking
changes us by allowing us
to merge our own lives with
those of the characters we
read about
https://www.psychologytoday.com/us/blog/the-psychology-fiction/201208/entering-anothers-experience
Geoff Kaufman and Lisa Libby (2012)
85. Lorem ipsum dolor sit amet,
consectetuer adipiscing elit.
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libero, sit amet commodo magna eros
quis urna.
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est. Vivamus a tellus.
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senectus et netus et malesuada
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pharetra nonummy pede. Mauris et
orci.
OUR STORY SINCE …
103. 1
why’s
I need a beautiful design
I want to make a good impression2
104. 1
why’s
I need a beautiful design
I want to be perceived as smart & professional
I want to make a good impression2
3
105. 1
why’s
I need a beautiful design
I want to be perceived as smart & professional
I want to make a good impression
I want to have a strong personal branding
2
3
4
106. 1
why’s
I need a beautiful design
I want to be perceived as smart & professional
I want to make a good impression
I want to have a strong personal branding
I want to succeed
2
3
4
5
176. Does this brand know what
they are doing?
Is investing my time and
money going to be worth it?
Can they really help me solve
my problem?
How can I make them believe
in my brand?
How can I create authority?
186. Free furnishing advice
Because sometimes big dreams need a hand
All the expertise of our experts to help you design and build the best solution for you. Choose the service that best suits your needs and book an appointment, in the shop or by
videoconference from home.
191. Name it!
The Customer Satisfaction Agreement
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amet, consectetuer
adipiscing elit.
Maecenas porttitor
congue massa.
Fusce posuere, magna
sed pulvinar ultricies.
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enim. Fusce est.
Vivamus a tellus.
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morbi tristique
senectus et netus et
malesuada fames ac
turpis egestas.
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nonummy pede. Mauris
et orci.
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amet, consectetuer
adipiscing elit.
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congue massa.
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sed pulvinar ultricies.
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enim. Fusce est.
Vivamus a tellus.
Pellentesque habitant
morbi tristique
senectus et netus et
malesuada fames ac
turpis egestas.
Proin pharetra
nonummy pede. Mauris
et orci.
sincerely
Make it official
194. What is your Unique
Value Proposition?
What are the steps for
your customer to buy
your product / service?
Do you share common
values with your
customer that you can
put into an agreement
plan?
Can you picture a
future scenario of how
better it could be with
your product / service?
215. 4321Inform
About the risk
Tell
They are vulnerable
Offer
To solve the problem
CTA
Call them to action
Building Communication Theory | Infante, Rancer, Womack
227. Power or position Completeness Self realization
Create scarcity
Offer a premium
Offer status
Reduce anxiety
Reduce workload
More time
Inspiration
Acceptance
Transcendence
228.
229. Power or position Completeness Self realization
Create scarcity
Offer a premium
Offer status
Reduce anxiety
Reduce workload
More time
Inspiration
Acceptance
Transcendence
231. Power or position Completeness Self realization
Create scarcity
Offer a premium
Offer status
Reduce anxiety
Reduce workload
More time
Inspiration
Acceptance
Transcendence
232. Power or position Completeness Self realization
Create scarcity
Offer a premium
Offer status
Reduce anxiety
Reduce workload
More time
Inspiration
Acceptance
Transcendence
234. Power or position Completeness Self realization
Create scarcity
Offer a premium
Offer status
Reduce anxiety
Reduce workload
More time
Inspiration
Acceptance
Transcendence
236. Power or position Completeness Self realization
Create scarcity
Offer a premium
Offer status
Reduce anxiety
Reduce workload
More time
Inspiration
Acceptance
Transcendence
251. What does your customer want?
What desires that you can fulfill?
What is the
character?
Who is the villain?
Define the Problem
External
Internal
Philosophical
Does this brand know what they are doing?
Is investing my time and money going to be
worth it?
Can they really help me solve my problem?
How can I make them
believe in my brand?
How can I create
authority?
What is your Unique
Value Proposition?
What are the steps for
your customer to buy
your product / service?
Do you share common
values with your
customer that you can
put into an agreement
plan?
Can you picture a
future scenario of how
better it could be with
your product / service?
What will cause to the
customer not buying
your product / service?
Do you have direct
call to actions?
Define them
Do you have
transitional call to
actions? Define
them
Which change do you want your customers
to achieve?
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