This introduction to social media for small businesses gives you a an idea of how these relatively new tools might fit into your marketing agenda. When you're finished viewing the presentation, please contact us if you would like to sign up for our next seminar.
4. Your beliefs and social media can coexist.
Think about how you can employ new ideas.
Reflect on how it fits your business vision.
Don’t be afraid to experiment. It’s OK.
Enjoy yourself!
Take at least one idea away and get started.
5. It’s about linking people and groups with
common interests to each other by delivering
and exchanging content through new,
emerging and scalable technologies.
It’s about many talking to many, not one
talking to many.
It’s about democratizing information
dissemination, i.e. everyone can be an expert.
7. Relationships are the social and economic
currency of our day
Relationship marketing vs. product marketing
Quality of relationship is as important as
price and quality in buyer-suppler interaction
longevity
8. People want to know other people’s business
◦ 12 in 2000; more than 200 today
◦ From celebrities to everyday people
◦ Not you? Doesn’t matter. They want to know about
you.
9. If you can’t communicate, you’re dead in the
water:
◦ Communication inspires, leads, educates and
connects
◦ It’s important internally, with customers and with
suppliers
10. From personalization to efficiency and back
again
◦ Used to buy from the corner store
◦ The Wal-Mart era
◦ Organic and direct-from-producer foods
11. Print
Radio
TV
Web
Direct
Social Media
Bottom Line: Everyone has different preferences
12. 1994: 10,000 Web sites
2009: 239 million Web sites
A few years ago, a few million Facebook users
Today: 250 million Facebook users
18. Do be transparent
Don’t get personal
Do answer LinkedIn questions
Do pose LinkedIn questions
Do recommend others
Don’t recommend everyone
22. Adobe
◦ Maker of Photoshop
◦ Real or fake?
Facebook users voted
13,000 added to page
10% played game
6% shared game
6% purchased product
23. Do join groups
Do join causes
Do link your blog and tweets to Facebook
Do become friends with customers and
suppliers
Don’t go overboard on politics and issues
Don’t be afraid to be interesting
24. Texting tool
◦ 140 characters
◦ Can include links
Tweets
Twitter apps
25. Growing a 1300% annual rate
40% retention rate
10% of users generate 90% of content
28. Don’t follow everybody
Don’t accept every follower
Do treat Twitter like a party
◦ Don’t just hang out with your friends
◦ Get introduced to their friends
Do consider getting TweetDeck
Don’t forget to have fun
Don’t be afraid to stand out
Do be relevant
30. The secret San Francisco sushi spot
Yelp traffic is doubling every six months
Other review sites have flattened
31. Wordpress
Blogspot
Typepad
Blogger
Moveable Type
Most allow you to use your own URL
Example: marketingspoonful.com
32. On July 31, 2006: 50 million blogs
By 2008: 128 million
Today: Nearly 200 million
400 million people globally read blogs
Two blogs created each second
18 posts per second
33. Positions you as a thought leader
Provides a point of contact
Invites dialogue with stakeholders
Enhances transparency
1. Monitor conversations
2. Participate in conversations
3. Shape conversations
34. Hurricane Cancun and the power of timeliness
The importance of being an authority
35. Do pick relevant key words for headlines,
tags, topics and copy
Don’t be alarmed if you don’t have 100
visitors the first day
Do update your blog at least twice a week
Do link your blog to Twitter and facebook
Don’t be afraid to incorporate pics and video
Comment on other blogs
36. We can learn from church, school, community
organizations
Can be e-mail driven or as an attached pdf
Include offers
Include surveys
Constantly give users reasons to visit site
Don’t SPAM people
37. Different people like to communicate in
different ways
◦ Facebook surpassed 1 billion messages per day
◦ 3,000 messages per day; 10 are remembered
Media are more powerful when used together
◦ Message must be heard 10 times to spur action
38. The New Rules of Marketing & PR
◦ David Meerman Scott
Mashable.com
AllFacebook.com
