How can you use Facebook as a social media platform to promote your business? How can Facebook Apps help you in Facebook Marketing? This presentation will answer your queries about Facebook Marketing using Facebook Apps.

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M: +61 433 343 120
T: (Australia Wide):1300 618 418
T(Intl): +61 2 8065 6758
/AppsMav
/MaverickMavOz
Facebook Marketing

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Maverick Mav Credentials

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• We have strived to be as accurate and complete as possible in the
creation of this presentation, notwithstanding the fact that we do not
warrant or represent at any time that the contents within are accurate
due to the rapidly changing nature of the Internet.
• While all attempts have been made to verify information provided in
this presentation, we assume no responsibility for errors, omissions,
or contrary interpretation of the subject matter herein. Audience is
cautioned to rely on their own judgment about their individual
circumstances to act accordingly.
• This presentation is not intended for use as a source of legal,
business, accounting or financial advice.
• All product and company names mentioned herein are trademarks
or registered trademarks of their respective owners
Disclaimer

5. Maverick Mav Pty Ltd
We as People & Businesses know other people
& Businesses – 1st Degree Connections

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These 1st Degree Connections know other
People & Businesses – 2nd Degree Connections
1st
Degree 2nd
Degree

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Through Social Media Platforms
1st
Degree 2nd
Degree

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Go Viral With Fan Interaction
(‘Like’ Effect)
When someone ‘Likes’ a page…

9. The Benefits of being ‘Liked’
…Their friends hear about it on their News Feeds!

10. The average Facebook user has 130 friends*… that’s
a lot of exposure for your page from just 1 click!
*Source: Facebook
The Benefits of being ‘Liked’

11. Get Fans = Potential Customers Fans
 Social Pyramid

12. Your Business Within Your
Consumer’s World

13. The Purpose

14. •Shareable or Engaging
Content
•Contest
(Promotions, Offers,
Giveaways, Incentivisation)
Key Triggers: Like, Share, Comment

16. • It is necessary to own a Profile in order to create a
Business Page. However you must restrict your
business activities to your Business Page.
• It is against Facebook’s terms and conditions to
run your business using your Profile, and Facebook
may shut down your Profile if you use it for business
purposes.
Your Facebook Business Page

17. Profile-Page Relationship
For example, if your name is ‘John Smith’ and
you have a business called ‘Super Business
Solutions’:

18. Have Multiple Admins

19. Taxonomy of Your Page

20. Taxonomy of Your Page

21. Cover Photo

22. • This is the first image that anyone landing on your page will
see
• Regularly Change it to promote current offers, specials,
launches, etc.
• 851 pixels wide and 315 pixels tall. JPG or PNG file
• Cover photo may not contain more than 20% Text. less than
100 kilobytes
Cover Photo - Details

23. A Pinned post always appears in the top left of a Page's
timeline and has a flag in its top-right corner.
You can now ‘pin’ any post that you think is important.
Why?
Pinned Post

24. – The Pinned posts are very visible to anyone who lands on your page.
- A Pinned post will remain on the top for 7 days.
-Tip: Direct people to your Landing Page Tab by Pinning a post. This
pinned post should have a creatively designed image of your Offer.
Since Landing Pages are designed with an Offer to entice the visitors
to Like and become a Fan, it continues to be important that people
should somehow be made to visit your Landing Page. A compelling
‘Pinned Post’ with a creative imagery can help achieve this objective.
Pinned Post

25. Pinned Post

26. Admin Panel

27. Admin Panel – Page Settings Info

28. • I.e. make sure to include relevant keywords so
the page is optimized for search engines
• Google Keywords Tool:
https://adwords.google.com/select/KeywordToolExternal
Building a Good Info Page

29. Admin Panel - Settings

30. Admin Panel – Admin Roles

31. • Ensure you get a Vanity URL:
www.facebook.com/YourBusinessName
• You can sign up for your Vanity URL here:
http://www.facebook.com/username/
Getting a Vanity URL

32. Getting a Vanity URL

33. Promote it!

34. • From the Admin Page, you can:
1. Invite your email contacts,
2. Invite friends,
3. Share your page and;
4. Create an ad from the Build Audience drop-down menu.
Getting Those First Fans

35. 1. Complete the Page Info fields
2. Upload Cover Photo and Profile Photo
3. Set Apps to showcase products
4. Do a few Updates
Step 1:
Getting Those First Fans

36. Step 1:
Getting Those First Fans

37. Step 2: Invite Friends

38. Step 3: Invite email Contacts

39. Maverick Mav Pty Ltd
• If you send regular email updates, add a link to
your Facebook page in the email template (e.g.
on a sidebar or at the bottom)
•Partner with other brands or local organizations to
create co-promotions.
•You can also cross-promote by posting on each
other’s Pages
•Updates on Community Pages, Associations’
pages, Business Support Organisations, etc.
Step 4: Getting More Fans

40. The Purpose

41. •Shareable or Engaging
Content
•Contest
(Promotions, Offers,
Giveaways, Incentivisation)
Key Triggers: Like, Share and
Comment

42. • “Fill in the blank” posts inspire engagement and
encourage people to be creative and interactive. For
example, you can post a fill-in-the-blank question such
as My New Year’s resolution is _____. People who like
your Page can then share their own New Year's
resolutions as a comment on the post.
• Post a picture and ask people to come up with the best
caption.
• Asking questions encourages people to respond and
engage with your Page.
• Post exclusive content or news to get people talking
about your Page and sharing content with friends.
Engaging with Other
members and Businesses

43. • Ask questions (in your status updates) often
Always Ask Questions

44. • Questions incite a response – especially
compelling ones
• Why do you want responses? Because when a
fan responds, their friends will see it on their
News Feeds
• In other words, there is a viral effect – which
means more exposure for your brand or business!
ASK Questions or
END with questions

45. • Posting content that incites a response is key.
There are many creative ways this can be done
• For example, Walmart frequently post ‘fill in the
blank’-style updates, which incite many people to
respond
Incite a Response

46. • Taking advantage of national holidays typically
results in a very high rate of comments
• E.g. Target on 4th
July:
Incite a Response

47. • Amazon received a high response on 4th
July by
using the Questions feature:
Incite a Response

48. • Commenting on popular, newsworthy events:
• Sporting events work very well – remember, Australians
love their sports!
Incite a Response

50. The Purpose

51. •Shareable or Engaging
Content
•Contest
(Promotions, Offers,
Giveaways, Incentivisation)
Key Triggers: Like, Share and
Comment

52. • SHOWCASE PRODUCTS & SERVICES
• CONTESTS, PROMOTIONS,
GIVEAWAYS

53. • Contests
• Quiz
• Sweep
• Coupon
• Scratchies
Content is King
Contest is Queen!!

54. Maverick Mav Pty Ltd
Promotion Guidelines: Don’t Get
Your Page Banner

55. Maverick Mav Pty Ltd
First 10 people to comment on this post win tickets.
Press Like on this comment to go into a draw
to win a prize.
Upload a photo to our wall to enter and win!
Tag yourself in this photo and win tickets.
25th fan will win a slab of beer!
It’s About

58. SWEEPSTAKES

59. WELCOME

60. PHOTO CONTEST

61. Photo Contest – Before Like

62. Photo Contest – After Like

63. Photo Contest – Submit
Photos and Invite Friends

64. Photo Contest – Before Like

65. Photo Contest – After Like

66. Scratch and Win

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Thank You