2. Agenda
1. Location Based Everything
2. Social Media Customer Engagement
3. The Impact of Technology on Health
4. Data Data Data
5. Crowdsourcing
6. 10 Minutes of Cool Shit
16. Facebook Application
Axe Fantasy Cup
Pit the hottest girls among your
facebook friends against other guys
from around the world.
http://www.facebook.com/axeeffekt?v=ap
p_114182805286126
29. Mash Ups
Kayak Where Can I Fly For How Much?
• http://www.kayak.com/explore/#/NYC
30. Mash Ups
World Cup 2010 Match Replay
http://www.guardian.co.uk/football/world
-cup-match-replay
31. Data for Advertisers
Obviously
Measure what works and what
doesn’t.
Power Eye
Tell people why they’re receiving
the ads and give them the
option of opting out.
32. Why All the FB Privacy Talk?
• Facebook Privacy Settings – Why?
• Quit Facebook Day Results:
35,000 out of 500,000,000 users quit.
The Real Reason?
34. The Semantic Web
• Don’t confuse “the Internet” with WWW.
• HTML tags are “dumb”. The semantic
web would be filled with “smart” tags.
• When I “like” something…
The data produced will be
who/when/what and eventually when.
<img>john st.</img> vs. <ad
agency>john st.</ad agency>
50. Mini Taunts Porsche w/ Rocky IV
Montage
http://jalopnik.com/5565400/mini-
taunts-porsche-with-hilarious-rocky-
iv-spoof
Coke’s – The Secret is Out There
http://www.contagiousmagazine.com/2
010/06/coca-cola_12.php
Tiffany’s Engagement Ring Finder
http://bit.ly/cdSYGr