1. The Unbound Book Amsterdam May 2011 Emancipation and new media: effects of the digital era on the book world of Latin American countriesRobert Max Steenkist

2. 1.1 Basic Indicators* 16011 publishers 4500 Br 2330 Col 2300 Arg 1522 Mx Average: 1 bookshop every 77 inhabitants (Spain: 1 every 10) Books 93% printed 7% (audio and digital) Print on Demand (complete catalogue) 2007: 2,1% 2009: 4 % Open Access 16% (of Spanish publisher) * EspacioIberamoericano del libro, 2010 CERLALC 1. The book in Latin America

3. 1.1 Basic Indicators (2) Concentration (Colombia) 30% of the population: rural areas Main cities: 50% academic publishing 85% titles by public entities 88% publishing houses 90% religious press 40% bookshops Publishing 1 publisher: 25% of allthetitles; 6 other : 25%; rest (around 375): 50% 1. The book in Latin America

4. blogs: 50,3% of the adolescents (Diario Financiero, Chile December 2008) 83% of the youngsters declared to have a cellular phone, 93% uses the Internet (Generación Interactiva, p. 311) 2. New media in Latin America 2.1 Some features

6. 4 February 2008

7. 14 Million People

8. 200 cities in the world

9. 40 countries

10. “born from a simple conversation in Facebook” on the 4 January.

11. 4 heads: all under 35 years

12. One of the leaders nowadays works as... PUBLISHER!

13. 2. New media in Latin America 2.2 Some features (conclusions) Not enough data=not enough interest Active, yet not officially perceived as a tool of reading enhancement Not include in the educational policies specifically Most Latin American Countries: tax 18 - 19% for eBooks Changing the political action Guide “To raise intercative children” (Argentina, Chile, Colombia, Perú, Venezuela) Inter-American Organization for Higher Education, 2009)

14. Hispanic population (USA): 50% increase (1990 -2000 census) Not a best-seller culture. Michael Norris, book publishing analyst @Simba Information. “Spanish-language book sales are increasing” Children's hardcover and paperback sales increased 28.1% and 40.6% Adult paperback sales increased 2.5%. Schools buy Spanish-language titles as teaching tools J. Carter, Op. Mn Publisher Alley (@Baker & Taylor) "This trend will last a long time because of Hispanics having the youngest median age of any part of the U.S. population” “Barnes and Noble, Borders and Wallmart are increasing the space for books in Spanish” Nicolas Kanellos Arte Público Press (Univ. Houston) 3. New media and publishing business in Latin America 3.1 “Other mundialization”

15. 3. New media and publishing business in Latin America “Other mundialization” From this… …to this? Carlos Gutierrez, Kellog’s CEO UN’s: “ambassador for children and young people, for quality education and social justice” Charles García, Amazon and Barnes and Noble.com top 10 authors Carlos Slim, one of richest men in the world

20. Integration of Independent Publishers (Buenos Aires, 2009) Bibliodiversity (CERLALC) Bibliodiversity magazine (also available as Epub) 21 of September, International Day of Bibliodiversity Alliance includes Argentina, Chile, Uruguay, Perú, Bolivia, México, Colombia (REIC includes NY based Book Press) 3. New media in Latin America 3.4.1 Publishing business: Guilds for “Other mundialization”

21. How Governments protect or promote Bibliodiversity? Free circulation Reading plans including all types of books Support of tiny actors against the powerful multinationals Obstacle: no practical interiorization of “diversity” Does these strategies include the new media? No: Governments see the ebooks as any other digital content. Fever for the new media: private interests 4. New media in Latin America Public Policies (Fernando Zapata, CERLALC)

22. See the Governmets any relation of new media and reading? We need to form readers first See the Governments a role of the relationship between reading and new media in the building of a better future? They do, buy in a much integral way Infraestructure Piracy: gubernamental policies need to change towards creativity Answers to problems and solutions to them are not necesarily the samethe same 4. New media in Latin America Public Policies (Fernando Zapata, CERLALC)

24. 8% eBooks

25. 2010 Vs. 2011: increase 200% and +Countries: Spain Mexico Argentina Colombia USA More than 500 publishing houses Key of the business: effiency, rentability, key alliances 3. New media in Latin America 3.4.2 Publishing business“Other mundialization”

26. LIBRANDA Random House Mondadori Santillana Planeta Paper based business Not possible to buy extra-national Last kick of the hung man? 3. New media in Latin America 3.4.3 Publishing business: against“Other mundialization”

27. 4. New media and publishing business in Latin America Public Policies Pillars: Definition of book: principal mean for: diffusion of culture transmission of knowledge enhancement of social and scientific research conservation of the Nations patrimony improvement of the life condition for all the citizens Defined by content (creative value is above all the material means that intervene in its production) Copyright, Authors rights, etc.

28. 4. New media in Latin America Public Policies Change of the law’s emphasis: Traditional laws: enhance private sector Tributary favors for publishers Facilities to import paper and export books New laws: create a ground of capable readers Public Libraries Reading officials Mixed entities Support for private programms

29. 4. New media in Latin America Public Policies Model law First one UN 1970 Rights Management, Folklore and popular culture, e-commerce. 1992: few articles: more benevolent with industries Cooperation and basic orientation for Governments in order to enhance the reading culture Publisher are more politically active than readers

30. 4. New media and publishing business in Latin America Public Policies Arguments against the Type-law Few publishing houses see themselves protected No benefits for the circulation No clarity: printing Vs publishing National Publisher Vs. Multinational No protection to the authors or translators Market impositions: under 3 months in display tributary favors: only to physical production, not for the intellectual work Silvia Castrillón, Asolectura

32. Multinational

33. High Standards of quality (both literary and visual)

34. Remediation

35. Transmedia, transnarration, alliance

36. Emancipation: comes, as in every revolution, from the botom

37. New media helps to create integration (new mundialization), breaks concentration

38. Predomination of print culture but digital media is gaining terrain fiercefully

40. Multinational

41. High Standards of quality (both literary and visual)

42. Remediation

43. Transmedia, transnarration, alliance

44. Emancipation: comes, as in every revolution, from the botom

45. New media helps to create integration (new mundialization), breaks concentration

46. Predomination of print culture but digital media is gaining terrain fiercefully

47. Convergence: no more “ceci tuera cela”.6. On the way to conclussions