Metalworks: 5 trends that will shape the Future of Food
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Download the PDF here: http://insights.metalworks.io/ A growing global population, decreasing livestock and lack of sustainable food sources calls for new solutions to feed the next billion within the next decade. Technologies are rapidly being developed to address food scarcity issues as well as our evolving relationship with the food we consume daily. In this report, which you may share and distribute, we look at 5 trends that are shaping the food industry, including, restaurants, fast food and packaged goods. The report is a result of learnings from constant trend monitoring from our in-house technologists and researchers. What's covered? - Engineered Food - Food Activism - Experiential Food Concepts - The Internet of Food - Ready to Consume The food industry and our relationship with food is changing, are you prepared to take advantage of what technology has to offer tomorrow?
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Metalworks: 5 trends that will shape the Future of Food
- 1. Trends That will shape The future Of Food5
- 2. We are part of the world’s fastest growing media agency, maxus. Under the group M family and wpp group.
- 3. As the R&D Unit of Maxus… ! Metalworks sets the pace in innovation
- 6. 1 Modern Meadow usesatissueengineering techniqueknownas‘biofabrication’togrowmeat frommusclecellsoflivestockinalab.Google’s co-founder,SergeyBrin,fundedaresearch that materialised into lab-grown beef. ! Hampton Creek andBeyond Meat creates plant-basedmeatalternativesthattastesjustas goodastherealthingwithoutusingeggs.Their productsaresoldinmajorsupermarkets. ! Fromantioxidant drinks toprobiotic soda to diabetic-friendly snacks,packaged performancefoodandpharmafoodsarefast emergingcategoriesthathaveemergedduetoa morehealthconsciouslifestyleandmorepeople sufferingfromearlyonsetofdiseases. Engineered Food Trend
- 8. 2 impact 1.3 billion tons of food is wasted each year worldwide.Scientistspredictthe extinctionofsalt-waterfishby2048dueto overfishing.ConcernsoverGMOfoodhas consumerscalledforgreatertransparencyon labelling.Technologyishelpingtoinformthe publiconthefoodweeatandrallythemfor changetotheburgeoningproblems. Brandshavetheopportunitytosupporta worthycausethatalignswithitsbrandvalues. Forexample,WholeFoods,asupermarket specialisinginorganicfoodintheUSA, supportedafamily of three’s challenge to eatwithabudgetmeantforfamiliesnear povertylevelusingonlyWholeFoodsproduce. Food activism
- 9. 2 Trend LeftoverSwap,anonlinemarketplacefor leftovers,allowsusersofthesamegeographic regiontotradeortakeleftoverfood. Sea to Table isaplatformthatconnect fishermenfromsmall-scalesustainable fisherieswithchefs. Fooducate isamobilegroceryapplicationthat helpsshoppersnavigatefoodlabelincluding listingGeneticallyModifiedOrganisms(GMO) ingredients. Tellspec isahand-heldelectronicdevicethat tellsyoutheallergens,chemicals,nutrients, calories,andingredientsinyourfood. Food Activism
- 11. 3 Beyondnovelty,technologyishelpingF&B outletsimproveproductivity.Theupfront investmenttoembracethesetechnologiesare goingdownanditsincreasedcostsavingsare makingsensetobusinessownerswhooften struggletofillitsrankswithwaitstaff. Consumersarelookingforexperiencesand sharablemomentsthattheycancapture and share within their social circles. Restaurantsandcafesareplacinggreater emphasisandinvestmentonthedecorand presentationtostandoutfromtheirpeersand tapintowordofmouthmarketing. IMPACT experiential food concepts
- 12. 3 McDonaldsself-ordering kiosk intheUSA gainsapprovalfromcustomers. Drones being used as wait staff in Singaporebar,Timbre.Restaurant in China uses robots as wait staff tosaveonwage expenses.Robots by Momentum Machines, basedinSanFrancisco,USA,makes360 gourmetburgersperhour. Robotic chef prepares, cooks and washes. Guardian data-driven cafe hasbeenserving espressosinShoreditchLondonsince2013. Paper & Tea concept store inBerlin organisestealeavesbyoxidisationrate. Experiential food concepts trend
- 14. 4 impact Theconnectedhomeandsmartdeviceshas beenarecurringvisionamongconsumer electronicbrandsinthelastfewannual Consumer Electronic Show (CES) showcase. Smartandconnecteddeviceswillbecomea defactostandardforallelectronicdevicesin thenearfuture.Imaginehavingdevicesat homethatlearnaboutyourhabitsandadapt toyourneedsovertime. ! the internet of food
- 15. 4 Trend SITU andPrep Pad successfullyraisedits initialcapitalfromKickstartertoshipits connectedfoodscalethatmeasurescalorie, weightandnutrientsinfood. Pantelligent,asmartfryingpanwitha temperaturesensorconnectedtoa smartphoneapp,teachesusershowtocook. iGrill mini isapocketBlutooth-enabled thermometerwhichmeasuresthe temperatureofgrilledmeat. Samsung’s WIFI refrigerator connectedto itsSmartThings ecosystem,willhelpusers makeandreceivephonecallsaswellas transfersTVprogramsfromroomtokitchen. the internet of food
- 18. 5 Trend TheU.S.AlcoholandTobaccoTaxandTrade BureauhasapprovedPalcohol,apowdered alcoholproductthatusersmixwithliquid. Think instant cocktails. Frommoisture-seal covers for confectionery tonanotechnology packing plastic fordryfoodandperishables,foodgets extendedshelflifewithoutpreservatives. Riseoftechnology startups focusedonthe areaofprintingfooditemsfrompancakes to lollipops.Germany-basedBiozoon isalready creatingfoodmashthatmeltsinthemouthfor consumptionbyelderlyfolks. ready to consume
- 19. Hershey’schocolatesand3DSystemsunveils chocolateprinter,CocoJet3DPrinter View video example Opportunity ready to consume
- 20. FutureofRetail Welookat5trendsthatareshapingtheworldofbrick andmortarretail.Fromdataanalyticsinstoresto evolvingretailconceptsandmore. Download here ! FutureofAutomotive Welookat5trendsthatareshapingtheworldof automotiveandpersonaltransport.Fromdriverlesscars togesture-basedinterfacestonewbusinessmodels thatwouldnothavebeenpossibleadecadeago. Download here ! Access our downloadable report archive and get notified of new reports. get full access for free future trend reports
- 21. Our Clients
- 23. Nico Abbruzzese Global Director of Creative Technology, Metalworks by Maxus Tom kelshaw Director of Technology, Metalworks by Maxus
- 24. Metalworks On the Web Website & Blog http://metalworks.maxusglobal.com ! YouTube MaxusMetalworks ! Twitter @MaxusMetalworks