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Esmaani Social Media Performance 2014 #اسمعني

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Esmaani Social Media Performance 2014 #اسمعني

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Esmaani Social Media Performance 2014 #اسمعني

  1. 1. Social Media Performance Report Why we created that report? to answer some questions we have in mind about the release and impact of the album on social media. We didn’t cover everything due to time framework but it’s useful as a start. Joined the data collection process: Ayman Saad Report Cover adapted from Hamza New album: Heba Darwish Analyst: Moustafa Fathy
  2. 2. Awakening Records Youtube Channel were the first to officially upload the album then Hamza Namira Channel took the list and featured it. To try to answer the impact on subscribers level through Awakeinging records Channel before and after album release we measured earlier Start on 5:14Dec 1K 963 882 872 901 7.6K 12.9K 9K 7K 5.2K 5 6 7 8 9 10 11 12 13 14 Youtube Channel Subscribers 5 Dec:14 Dec YoutubeSubscribers New Subscribers after release 42.5K 10:14 Dec
  3. 3. 23.3% 8.5% 8.4% 8.2%7.3% 7.1% 6.7% 6.6% 6.6% 6.3% 6.0% 4.9% Album Views within the 1st 24 Hours of Album Launch Album Views 1st 24 hours ‫اسمعني‬ ‫ضلمت‬ ‫السالمة‬ ‫مع‬ ‫الخير‬ ‫صباح‬‫بيعدي‬ ‫كله‬ ‫تبك‬ ‫ال‬ ‫القطر‬ ‫مظلوم‬ ‫يا‬ ‫الال‬ ‫يا‬ ‫سيدي‬ ‫يا‬ ‫تسمحي‬ ‫كالم‬ ‫أى‬ 270K 99K 97K 95K85K 82K 78K 77K 76K 73K 70K 57K
  4. 4. 4.8X of ‫كالم‬ ‫أى‬ Esmaani Generated views 76K 73K 70K 57K The least 4 songs minus 7K OR ‫الال‬‫يا‬ ‫سيدي‬‫يا‬ ‫تسمحي‬ ‫كالم‬‫أى‬ Esmaani Views 1st 24 hours ==
  5. 5. ‫اسمعني‬ 23.2% ‫ضلمت‬ 8.5% ‫السالمة‬ ‫مع‬ 8.4% ‫الخير‬ ‫صباح‬ 8.2% ‫بيعدي‬ ‫كله‬ 7.3% ‫تبك‬ ‫ال‬ 7.1% ‫القطر‬‫مظلوم‬ ‫يا‬‫الال‬ ‫يا‬‫سيدي‬ ‫يا‬‫تسمحي‬‫كالم‬ ‫أى‬ 6.8%6.6%6.5%6.3%6%5% Album Views 1st 24 hours Album Views within the 1st 24 Hours of Album Launch
  6. 6. Top 3 Songs 24 hours Top 3 Songs Views per hour Total Views 1st 24 hours 1.16M ‫ضلمت‬ 99K ‫اسمعني‬ 270K ‫السالمة‬ ‫مع‬ 97K ‫الخير‬ ‫صباح‬ 4.3K ‫اسمعني‬ 11K ‫ضلمت‬ 4.1K Least Views 1st 24 hours ‫كالم‬ ‫أي‬ 57K Album Views 1st 24 hours
  7. 7. 106K ‫ضلمت‬ 1st 24 99.5K 97K ‫السالمة‬ ‫مع‬ 5th 24 74K ‫كالم‬ ‫أي‬ 4th 24 142K ‫الخير‬ ‫صباح‬ 2nd 24 ‫تسمحي‬ 3rd 24 Album Views/Top 2nd song 120 hours Fact! Esmaani Song was 1st place each day since the release
  8. 8. 14K 12K 8.9K 6K 4.8KNote:Hashtags & keywords tracked: ‫نمرة‬ ‫حمزة‬–‫اسمعني‬ #‫حمزة‬_‫نمرة‬-#‫اسمعني‬ Hamza namira – Esmaani 7K are omitted because of spam which leads to 40K tweets after filtering 47K 5th 244th 243rd 242nd 241st 24 Tweets Volume Tweets Volume 120 hours “5 Days”
  9. 9. Note : Data based on 44K Tweets 911 ‫عيال‬ ‫شوية‬ ‫كله‬ ‫ده‬ ‫جيلنا‬ ‫وإن‬ ‫خيال‬ ‫مجرد‬ ‫كأني‬ ‫بتعاملني‬ ‫شباب‬ ‫وهو‬ ‫شايب‬ ‫اللى‬ ‫جيل‬ ‫احنا‬ 881 ‫فيها‬ ‫اتحكمت‬ ‫لما‬ ‫عليها‬ ‫قضيت‬ ‫اللي‬ ‫انت‬ ‫احالمي‬ 599 ‫بعذاب‬ ‫خطوة‬ ‫كل‬ ‫بألم‬ ‫حلم‬ ‫كل‬ 542 Most Tweeted song parts among other songs 12 Dec : 19 Dec Related song ‫اسمعني‬ Related song ‫اسمعني‬ Related song ‫اسمعني‬ Related song ‫اسمعني‬
  10. 10. Hamza Namira Profile Total Followers = 2.5M Tweets 11 Fav 5.8K Retweets 3K 0 1,000 2,000 3,000 4,000 5,000 5 6 7 8 9 10 11 12 13 14 15 Days Daily New Followers Album Performance Through official twitter accounts New Followers 10 Dec:15 Dec 27K First 24 hours 2.44 2.45 2.46 2.47 2.48 2.49 2.5 2.51 5 6 7 8 9 10 11 12 13 14 15 Millions Days Life time Growth
  11. 11. Awakening records Profile Total Followers = 29K Tweets 11 Fav 187 Retweets 108 Album Performance Through official twitter accounts Not available because Increase of fans were below the standards First 24 hours
  12. 12. 0 2 4 6 8 10 12 14 5 6 7 8 9 10 11 12 13 14 15 Thousands Days Posts 7 Total Interactions 67K Album Performance Through official Facebook Pages Hamza Namira Page Total Followers = 4.57M New Fans 10 Dec:15 Dec 54K 4.48 4.5 4.52 4.54 4.56 4.58 5 6 7 8 9 10 11 12 13 14 15 Millions Days Life time GrowthDaily New Fans First 24 hours
  13. 13. Awakening records Page Total Fans= 419K Posts 4 Total Interactions 2.1K Album Performance Through official Facebook Pages First 24 hours New Fans 10 Dec:15 Dec 3.1K Life time Growth
  14. 14. 17.4K 10.9K 8.8K 6.7K 9.1K 10.8K 8.5K 8.2K 6.1K 10.7K 7.9K 6.8K ‫اسمعني‬ ‫ضلمت‬ ‫السالمة‬ ‫مع‬ ‫الخير‬ ‫صباح‬ ‫بيعدي‬ ‫كله‬ ‫تبك‬ ‫ال‬ ‫القطر‬ ‫مظلوم‬ ‫يا‬ ‫الال‬ ‫يا‬ ‫سيدي‬ ‫يا‬ ‫تسمحي‬ ‫كالم‬ ‫أى‬ Album Plays Through Soundcloud 10 Dec 11:20 PM to 12 Dec 4:40 PM Album Plays Through Mawaly.com 10 Dec 11:20 PM to 17 Dec 7:01 AM 27.8K 16.5K 16.2K 14.8K 18.1K 33K 14.5K 21.5K 14K 12.5K 16K 13.8K ‫اسمعني‬ ‫ضلمت‬ ‫السالمة‬ ‫مع‬ ‫الخير‬ ‫صباح‬ ‫بيعدي‬ ‫كله‬ ‫تبك‬ ‫ال‬ ‫القطر‬ ‫مظلوم‬ ‫يا‬ ‫الال‬ ‫يا‬ ‫سيدي‬ ‫يا‬ ‫تسمحي‬ ‫كالم‬ ‫أى‬ Note: Due to the difference between the two date ranges we can’t compare mawaly to soundcloud in one chart. Music Plays

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