1. Submitted To: Mahamaya Technical University
Presented By: Abhishek Todiwal
 SVS Group of Institutions

2. 1.CADBURY IS A LEADING GLOBAL
CONFECTIONARY CO. WITH A
OUTSTANDING PORTFOLIO OF
CHOCOLATE,GUM,& CANDY BRANDS
2.CADBURY SELLING THEIR PRODUCTS
IN ALMOST EVERY COUNTRY
AROUND THE WORLD.
3.IT’S ONE PURPOSE TO CAPTURE THE
SPIRIT OF WHAT THEY ARE TRYING
TO ACHEIVE AS A BUSINESS.

3.  1824 Aged 22, John Cadbury, a young Quaker,
opens a small grocers shop in Birmingham-
making chocolate on the sideline.
 1847 John Cadbury moves his business to a
larger factory, as his company becomes The
Cadbury Brothers- his brother Benjamin joining
him.

4.  1861 John Cadbury retires and sons Richard
and George take over the company.
 1879 Cadbury Chocolate Company moves to
Bournville. Over the next ten years the number
of employees grows to 1,200.
 1893 Cadbury Company builds a village for it’s
employees.
 1920’s The Cadbury script logo is first used.

5. 1.INCREASE THE WIDTH OF
CHOCOLATE CONSUMPTION WITH
LOW PRICE POINT PACK.
2.MAINTAIN IMAGE LEADERSHIP
THROUGH A SUPERIOR MARKETING
MIX.
3.BE A SIGNIFICANT PLAYER IN THE
GIFTING SEGMENT.

6. 1.PROMOTION
OF BRANDS CARRYING MASS FRANCHISE
WITHOUT COMPROMISE ON QUALITY.
2.BETTER PRODUCT QUALITY AND PACKAGING.
3.EFFICIENT WORKING CAPITAL MANAGEMENT.
4.INCRESING THE MARKET DEPTH INCLUDING RURAL
INDIANS
COVERAGE.

7. THE CO. MANUFACTURE & SALES
1.CHOCOLATES
2.SUGAR CONFECTIONARY
3.MALTED FOODS
4.COCOA POWDER
5.DRINKING CHOLOCATE & SMALL EXTRACT

8.  Chocolate, is a general term for the products of
the seeds of the cocoa or chocolate tree, used for
making beverages or confectionery.
 Cadburys Chocolate is special. But why? The answer
is it’s unique taste and style.
 While in production cocoa butter is added giving it a
taste different to any other chocolate.

9. BOARD OF DIRECTOR

11. 1
Cadbury chocolate is born:
John Cadbury converts from tea and coffee to selling chocolate.
John Cadbury

12. 2
First Factory:
About the year 1780, the first machine-made chocolate is produced in Barcelona

13. 3
With Milk:
After eight years of experimenting,
the Swiss Daniel Peter puts the
first milk chocolate on the market in 1875
milk chocolate

14. 4
Melting Sweetness
Rodolphe Lindt of Berne produces
chocolate which melts on the tongue
for the first time in the year 1879.
First Dairy Milk

15. Strenghts
 Large teeming population of kids and
teenagers
 Well established market
 Vast variety of products
 Priced according to Indian mind set
 Easy availability of cocoa in india

16. Large portion of population suffers from
diabetes, cholesterol disorders etc
Dental problems associated with
consumption of chocolates.

17. Opportunities
 Innovative uncaptured chocolate market in india –
( such as sugar free chocolate sector)
 Large number of occasion celebrations and
festivals in which chocs are used as a medium to
convey happiness
 Increasing acceptance of Globalisation and better
relationship with foreign companies.

18. Threats
 Competition- cut throat competition from nestle
amul and international choc brands
 Negative publicity and contravacies
 Negative publicity and contravacies
 New entrance and individual players ( rise in sale
of homemade chocolates)
 Preference and availability of other substitutes (
sweets and deserts)

20.  Choose The Beans
 Roasting
 Winnowing
 Grinding/Refinning & Conching
 Tempering The Chocolates
 Molding & Dipping

22.  The Management Make a good a plan.
 They organised proper work to the right
people.
 They are create a structure of work.
 They motivate to organisation people to
achieve their goals.
 They show their good skill.

24.  They keep a track of the process.
 They monitor the effectiveness of planning,
organising and directing.
 They do everything according to the plan.
 They take measurement of actual performance.
 They motivated to organisational people &
workers.