2. Back To Basics…
The term Value Chain describes a way of
looking at a business as a Chain of activities
That transform inputs into output That Customer
value.
An Analysis That attempts to understand how a
business creates Customer value by examining
the contributions of diffèrent activities within the
business to That value.
3. Framework
Primary activities_ the activities in a firm of those
involved in the physical creation of the product,
marketing and transfer to the buyer ,and after –sale
support.
Support activities_ the activities in a firm that assist
the firm as a whole by providing infrastructure or
inputs that allow the primary activities to take place
on an ongoing basis.
5. Examine The Value Chain
Examine the choice of activities.
Nature of value Chain vary respect to
industries.
The relative importance of value activities
vary in respect to companies.