Improve Your Law Firm's Tag Line, and Improve Your Bottom Line
•
0 j'aime•631 vues
Original Lawlytics Webinar presented by Kit Cramer, and can be found with transcript at: http://www.lawlytics.com/webinars/lawfirmtaglines.
Recommandé
Recommandé
Contenu connexe
En vedette
En vedette (18)
Similaire à Improve Your Law Firm's Tag Line, and Improve Your Bottom Line
Similaire à Improve Your Law Firm's Tag Line, and Improve Your Bottom Line (20)
Dernier
Dernier (20)
Improve Your Law Firm's Tag Line, and Improve Your Bottom Line
- 1. TM Improve Your Firm’s Tagline And Improve Your Bottom-Line LawLytics Webinar Series 10/17/13
- 2. TM lawlytics.com/webinars Every Thursday, 1pm EST/10am PST Please Keep Joining Us!
- 3. TM Tagline (or tag line) noun • A slogan or catchphrase, especially as used in advertising; • A memorable phrase or sentence that is closely associated with a particular product, service, movie, person, etc. • The words at the end of a joke, story, etc. What’s A Tagline?
- 4. TM Why Should You Care About Your Law Firm’s Tagline?
- 8. TM Taglines Allow A Brand To Send Different Kinds Of Messages
- 9. TM Taglines Allow A Brand To Send Different Kinds Of Messages
- 10. TM Forever is a Long Time
- 11. TM Taglines Carry The Entire Feel Of A Brand
- 12. TM Taglines Allow A Brand To Advertise To Different Market Segments
- 15. TM How Is Your Firm Different?
- 16. TM • I’ve written innumerable taglines, sold a bunch, and seen them help define brands in various industries. • They’ve provided the foundation for all marketing communications for brands that have seen tangible increases in sales. • They’ve defined brands for years on end. • And, for what it’s worth, they’ve garnered me a few awards for creative advertising. • It’s not a science, but there are some tried and true steps that I use that you can follow to guide your law firm’s brand What The Bleep Do I Know About Taglines?!
- 17. TM When Your Brand Faces Difficult Public Relations, Your Tagline Can Be An Opportunity To Start A Dialogue
- 18. TM Tagline As Part Of The Brand’s Name
- 20. TM Sometimes Your Tagline Is Staring You In The Face
- 21. TM Sometimes Your Tagline Is Staring You In The Face
- 22. TM Taglines Need To Work In All Media
- 23. TM Taglines Need To Work In Multiple Executions
- 24. TM • Taglines can help define your firm for potential new clients • Taglines can help address difficult societal issues • Taglines need to work in all media. Enough About Me!
- 25. TM Got One Of The Best Taglines Of All Time?
- 26. TM Got Copycats?
- 28. TM • Expresses Brand Essence • David vs. Goliath • Open Opportunity To Leverage Famous Iconoclasts Apple’s Think Different
- 29. TM Apple
- 33. TM • When You’re – Maserati (or similar brand) – Google – When you really don’t have competition & everyone knows who you are. When You Don’t Need A Tagline
- 34. TM • Changing The Way People Think About Attorneys, One Client At A Time® • Lawyers You’ll Swear By, Not At® • The Counsel You Keep® Taglines That Play Off Public Perception Of Attorneys
- 35. TM • Make Your Ideas Untouchable • Damn Fine Litigators • All We Do Is Work • Texas Based. Global Reach. • Extremely Floridian Taglines Specific To The Practice Area & Geographical Area
- 36. TM • Articulate Their USP • Emotion • Clear PNC CTA • Differentiate From Their Competition Why Certain Law Firm Taglines Work Better Than Others
- 38. TM When The Tagline Simply Describes Your Practice Area
- 39. TM Tagline As (Practically) A Mere Design Element?
- 41. TM • Unusually Good • We Do One Thing – Labor & Employment Law – So We Have To Do It Well • Always There • Right There With You • A Law Firm That Really Moves • Not Just Any Law Firm Some “Interesting” Law Firm Taglines
- 42. TM • Making A Difference Is Our Practice • It’s Not A Common Practice A Word About Puns In Taglines
- 43. TM • Asking Questions In Your Tagline Invites Mockery • Some prognosticators are saying that taglines are dead. Cautionary Notes
- 44. TM • What’s Your USP/ULFP? • What’s Your Marketing Strategy? • Who’s Your Competition & What’s Their Tagline(s)? Your Law Firm’s Tagline
- 45. TM Next Week: What The Bleep Is “Semantic Markup”? And Why Lawyers Should Care. LawLytics.com/webinars Every Thursday, 10am PST LawLytics Thursday Webinar Series