1. Was Gangs of Wasseypur a
good investment ?
Mayank Gupta
E-19
Batch 2012 - 2014

2. Generic Business Model in Bollywood
“Movies, in fact entertainment in general, are based on a business model which works because one must
exceed the expectations of customers and/or bring new elements, experiences and content”
Market the film Recover money by Recover money
Raise Capital selling satellite
•TV shows from other
• Private rights and music Recover money
•Cinema Halls
rights sources
Funding (real •Posters by releasing
estate •Satellite rights and movie and •Audio CD (songs)
•Teasers in other
businessmen, j Make the movies subsidies, together
with audio rights
showing them •Video CD/DVD
ewellery •Advertisements in various
industry, etc.) film •Create
could help a
producer of a star- cinema halls
Controversies
• Loan from related to the
cast film recover up across the
Banks to 60-70% of his
movie
entire country
cost, sometimes
even up to 80-85%!

3. Business/Industry Metrics for
Bollywood
No. of Viewers
No. of screenings in a day
First day collection
Critic’s Rating
Actors starred in movie reputation

4. Business/Industry Metrics for
Bollywood
Cost of production
Cost of distribution
Target market Segment
Marketing cost
Loyal Fan base

5. Comparative Analysis - Gangs of
Wasseypur
Business Model Business Metrics
• Low Budget Film • Less known Actors
• Part 2 was announced as • Powerful Script
soon as First was released • Targeted Towns and Villages
• Recovered most capital of India
from screening • Less Screening in a day
compared to Dabangg
• Targeted to recover most
capital through customers
who would love the script
and acting

6. Comparative Analysis - Dabangg
Business Model Business Metrics
• High Budget Film • Highly Popular Actors
• Released on Eid to cater to • Average Script
loyal Fan Base • Targeted Towns and Villages
• Recovered most capital of India
from screening and songs • More Screening in a day
• Aggressive Marketing compared to Gangs of
Wasseypur
• Targeted to recover most
capital through Loyal Fan
Base