Sara Cambridge

San Francisco Bay Area United States

UX Researcher at Google

Technology / Software / Internet

I plan and lead research that provides deep insights into people’s behavior, preferences and values, especially as it relates to their use of technology. Outcomes include recommendations for improving existing experiences as well as identifying new market opportunities. I have worked on projects in diverse fields such as retail, telecom, fitness trackers, and consumer electronics. Before getting my master's degree from UC Berkeley School of Information I worked as a graphic designer for many years and have significant experience in branding, marketing and interaction design. My design background informs my research, resulting in actionable insights and recommendations, as well as the abi.