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W:\Jasperson\Tri 3\Comp App Cbs Pd 3\Macy V\C Af Cb S Portfolio\Blue Jeans
- 3. How Blue Jeans Were Born
- 4. Why do we love them so much? Evolution to Ripped Jeans
- 5. Example of Jeans in Media Variation of Jeans – the shorts
- 6. Everything we do…we do in jeans.
Notes de l'éditeur
- Levi Strauss (February 26, 1829 – September 26, 1902) was a German - Jewish immigrant to the United States who founded the first company to manufacture blue jeans . His firm, Levi Strauss & Co. , began in 1853 in San Francisco , California .
- In his letter, Davis told about the interesting way he made pants for his customers: he placed metal rivets at the points of strain-pocket corners and the base of the fly. He didn't have the money to patent his process so he suggested that Levi pay for the paperwork and that they take out the patent together. The patent was granted on May 20, 1873, and the first blue jeans were born.
- Strauss' utterly practical blue jeans were even embraced by the fashion industry. Levi's® jeans for women were first featured in Vogue magazine in 1935. "Designer jeans" eventually became so popular that in the mid-1970s Calvin Klein® jeans were garnering $12.5 million per week. Abroad, American jeans (especially Levi's® jeans) were in such demand that in Eastern Bloc countries they became an underground standard of currency.
- Macy and Kati are amazing!!! Do not forget that…