Review new opportunity for Internet Marketing

1. 1. Scale of Internet Advertising Market
Mobile phones have achieved a 144% penetration rate in Thailand
Rapid pace.3G communication networks and WiFi are widely used
Mobile Internet infrastructure is in place
A third of all mobile phone users are also making use of the mobile
Internet
Mobile has become a crucial communication channel for Thai
advertisers.
The Internet advertising market including mobile ads in Thailand
continues to grow in scale.
According to estimates by the Digital Advertising Association of
Thailand, in 2013
“The market will achieve 134% annual growth to 3.7 billion Thai baht”

2. Thailand Basic Information

3. About 3 hours on Social Very Day
SG MY VN PH TH ID
Population 5.5M 29.6M 92M 105.7M 67.M 251.2M
Internet Users
Penetrtion 73% 65% 39% 36% 35% 29%
Social Media
Penetration 70% 64% 38% 35% 25% 15%
Social Media Users 3.9M 18.9M 34.9M 37.0M 16.8M 37.7M
Avg. Time on Social
Per Day 130m 197m 143m 241m 219m 174m

5. Evolution of Content Consumption

6. The New Consumer
https://www.youtube.com/watch?v=0-klPvXDS5k

7. 2. Types of Online Advertising &
Online Marketing Products
Online advertising, also called online marketing or Internet advertising, is
a form of marketing and advertising which uses the Internet to
deliver promotional marketing messages to consumers. It includes email
marketing, search engine marketing (SEM), social media marketing, many
types of display advertising (including web banner advertising), and mobile
advertising. Like other advertising media, online advertising frequently
involves both a publisher, who integrates advertisements into its online
content, and an advertiser, who provides the advertisements to be
displayed on the publisher's content. Other potential participants include
advertising agencies who help generate and place the ad copy, an ad
server who technologically delivers the ad and tracks statistics, and
advertising affiliates who do independent promotional work for the
advertiser
From Wikipedia, the free encyclopedia

8. 2. Types of Online Advertising &
Online Marketing Products
• Video Ads
• YouTube Ads
• Pinterest Ads
• Instagram Ads
• Vine Ads
• TV Ads
• Newspaper Ads
• Radio Ads
• Urban Ads
• Google Display Ads
• Retargeting Ads
• Reddit Ads
• Mobile Ads
• In-Game Ads
• AdMob Ads
• Email Ads
• Gmail Ads
• Google
Search Ads
• AdWords Ads
• PPC Ads
• Bing Ads
• Facebook Ads
• Twitter Ads
• Tumblr Ads
• Banner Ads

9. 2.1 InterSpace main major product
Financial <register online>
Big E-Commerce <payment
complete>
Small & Medium E-Commerce
<payment
complete>
CPL / Others business for sales
lead <register online>
Agency

10. 3. What is affiliate?

11. What is Affiliate Platform?
• An affiliation platform is an intermediate website
connecting advertisers eager to promote their
products or services on the Net, and publishers
<partner> who will be the promoters of these
products.
• In addition to being the intermediate between
advertisers and affiliates, the affiliation platform
also manages a program of payment which allows
each affiliate to be remunerated according to
their performances.

12. WHAT IS AFFILIATE MARKETING ?
Publishers
Advertisers
Consumer
Consumer
Consumer

13. 3.1 What is the sales point in this
products?
- Access Trade is a Cost-Per-Action affiliate
platform
- In addition to its regular Cost-Per-Action affiliate
program, the company also offers a convenient
Cost-Per-Call <or any> program to help
advertisers “ensure they get paid commission for
the leads they generate, thus further monetizing
existing ad placements and having the
opportunity to expand their promotional…online
and offline campaigns.
- It is the real tools for “Drive Sales”

14. 3.1 What is the sales point in this
products?
- FREE!! Brand Awareness
- FREE!! Advertising Fee
- Flexible campaign
- Set up commission by Advertisers
- No more RANDOM banners
AND ..

16. 4. Types of Result of the
Advertisement
• Cost per 1,000 impressions
• Impression-basis <eyeballs> CPM
• Cost per Click
• Click-basis <traffic> CPC
• Cost per Period
• Period-basis CPP
• Cost per Action
• Action-basis CPA

17. 5. Online Agency/Media representative
1. Adapter Digital <Digital Agency of the year from Adman>
2. Bold Biznet <The team is deeply understand in Social
Media>
3. BrandBaker
4. CJ Work
5. Flex Media
6. McFIVA <Represented of Twitter Inc. In Thailand>
7. Minteraction
8. Newmedia+
9. Winter <From TARAD Solutions>
10. Samyan

18. 6. About Online Media
Online media is versatile and has enough room
for the imagination to stretch. There is a wealth
of information and creativity available in online
or digital media. Many boundaries are broken
and so much more is available at a viewer’s
fingertips, with far less red tape, no matter
where in the world they are.

19. Top Sites in Thailand
11. Live.com
12. Kapook.com
13. Wikipedia.org
14. Ebay.com
15. Mthai.com
16. Youradexchange.com
17. Amazon.com
18. Manager.co.th
19. Ask.com
20. Dek-d.com
1. Google.co.th
2. Facebook.com
3. Youtube.com
4. Google.com
5. Yahoo.com
6. Pantip.com
7. Blogspot.com
8. Sanook.com
9. Adcash.com
10. Alibaba.com