38. Purpose — Understanding Core Value
Proposition for your Product, without
this your product will not exist
Core Action — The one action you
want your users to take as soon as
possible
Cycle — How often/frequently do you
want them to take that action
39. Proprietary & Confidential
Attributableregistrations Weekly spend
Scales slowly
Scales well
No returns,
need more demand
Find diminishing
returns through
testing & learning.
Channel Threshold Experiment
Paid Social - $X00K/Week
(30% budget increase)
55. Grow Your Brand
GrowTheUserBase
CORE PRODUCT
EXPERIENCE
IS YOUR BRAND
YOUR USERS
THE REAL PROTAGONIST
YOUR CULTURE
BECOMES THE BRAND
USE USER’s DATA
TO SHARE THEIR STORIES
BUILD TRUST
INFLUENCE CULTURE
EXPRESS & SHARE
THEIR STORIES
BUILD HABIT
Start Up
Phase
56. Grow Your Brand
GrowTheUserBase
CORE PRODUCT
EXPERIENCE
IS YOUR BRAND
YOUR USERS
THE REAL PROTAGONIST
YOUR CULTURE
BECOMES THE BRAND
USE USER’s DATA
TO SHARE THEIR STORIES
BUILD TRUST
INFLUENCE CULTURE
EXPRESS & SHARE
THEIR STORIES
BUILD HABIT
Start Up
Phase
57. Grow Your Brand
GrowTheUserBase
CORE PRODUCT
EXPERIENCE
IS YOUR BRAND
YOUR USERS
THE REAL PROTAGONIST
YOUR CULTURE
BECOMES THE BRAND
USE USER’s DATA
TO SHARE THEIR STORIES
BUILD TRUST
INFLUENCE CULTURE
EXPRESS & SHARE
THEIR STORIES
BUILD HABIT
Start Up
Phase
58. Grow Your Brand
GrowTheUserBase
CORE PRODUCT
EXPERIENCE
IS YOUR BRAND
YOUR USERS
THE REAL PROTAGONIST
YOUR CULTURE
BECOMES THE BRAND
USE USER’s DATA
TO SHARE THEIR STORIES
BUILD TRUST
INFLUENCE CULTURE
EXPRESS & SHARE
THEIR STORIES
BUILD HABIT
Start Up
Phase