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From ZERO to
Thought Leader
Dr. Mazlan Abbas
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The
Challenge to
Become An
IoT Thought
Leader
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1961
1984
1986
1993
1994
1997
1999
2001
2002
2004
2005
2006
2014
CEO REDtone IOT
Born
BEE
MSc Telematics
PhD
Assistant Lecturer UTM
Lecturer UTM
Associate Professor UTM
Sr. Manager R&D Celcom
Vice President R&D Celcom
VP Billing Ops Celcom
VP Technology & Tech Mgmnt Celcom
VP Network Mgmnt & Admin Celcom
VP Integrated Business Solutions Celcom
VP Mobility Solutions Celcom
Sr. Director Wireless Comms Cluster MIMOS
M
y
Career Phases
2017
CEO FAVORIOTJourney of My Life
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The Turning
Point
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April 17, 2014
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”Dr. Mazlan – You are an IoT
Thought Leader”
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April 3, 2014
Rejection
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IoT Asia (March 30, 2016)
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How to Become a Thought Leader
1. Create your personal brand
2. Develop and manage a blog
3. Start niche
4. Locate and work with influencers
5. Build a network.
6. Go beyond your own blog.
7. Say something new and disrupt thinking.
I didn’t do all of these things at once or even close to
overnight. It took time, effort, work and focus.
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Social
Media
Explained
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Create
Your
Personal
Brand
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Develop and Manage a Blog
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2013 – 765
2018 – 3427
Start Niche
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Locate and
Work with
Influencers
2013 – 2,626
2018 – 11,576
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1st IOT Talk –
Oct. 10, 2012 2013 - 1
2014 - 1
2015 - 15
2016 - 18
2017 - 32
Build a Network
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Build a Network
2013 – 189 | 2018 – 1415
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Build a
Network
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Build a Network
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Go Beyond Your
Own Blog.
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Say Something New
and Disrupt Thinking
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Buffer Your Thoughts
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Inbound
Marketing
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Identity
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The Evolution of FAVORIOT
Logo
Jan. 19, 2017
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FAVORIOT
FAVORIOT
FAVORIOT
FAVORIOT
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FAVORIOT
FAVORIOT
FAVORIOT
FAVORIOT
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iot
FAVORIOT
FAVORIOT
FAVORIOT
FAVORIOT
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iot
FAVORIOT
FAVORIOT
FAVORIOT
FAVORIOT
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FACEBOOK
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1
2
3
4 5 6
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Points to Consider
1. Name
2. Purpose
3. Color
4. Pronunciation
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Brand Presence
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Final Words
1. Time - Almost 24-hr x 365 days
2. Effort – Learn new skills (Adobe Illustrator, Doodly,
Biteable, Canva, Ripl, etc)
3. Focus – Target audience and the right content
4. Work hard – Reading and Sharing…. A LOT!
5. Building Relationships – Build Trust
6. Inbound Marketing – Monetization!
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Wish You All the BEST
in Your Journey to
Become
A Thought Leader

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