Sensing-as-a-Service - New Business Models for Internet of Things (IOT)
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Sensing-as-a-Service - New Business Models for Internet of Things (IOT)
- 1. SENSING-AS-A- SERVICE: NEW BUSINESS MODEL FOR IOT Dr. Mazlan Abbas CEO - REDtone IOT Sdn Bhd (Adjunct Prof. UTHM) Email: mazlan.abbas@redtone.com March 21, 2016
- 2. AGENDA • The Untapped IOT Opportunity • Why Telcos Have Difficulty To Embrace IOT? • The End-Game – Being An-End-to-End IOT Service Provider? • Sensing-as-a-Service Business Model • Identity Crisis – Find Your Niche Area
- 3. THE UNTAPPED OPPORTUNITY THE IOT MARKET
- 4. BY 2020, HOW MANY DEVICES WILL EXIST? 2020 Gartner Cisco Intel IDC 212 Billion Units 200 Billion Units 50 Billion Units 26 Billion Units Source: [1] http://www.gartner.com/newsroom/id/2684616 [2] http://www.intel.com/content/www/us/en/internet-of-things/infographics/guide-to-iot.html [3] http://share.cisco.com/internet-of-things.html [4] http://www.zdnet.com/article/internet-of-things-8-9-trillion-market-in-2020-212-billion-connected- things/
- 5. HOW BIG IS THE IOT MARKET? By 2016 Gartner predicts 6.4 billion devices will be connected to the internet -- and 5.5 million new 'things' will join them each day. 63 devices connected every second
- 6. 10/90 RULE The Last 100 meter connectivity The “last 100 meters” represent > 90% potential number of connections Still DisconnectedConnected World
- 7. WHAT EXACTLY IS IOT? INTERNET OF THINGS PRIMER Internet of Everything
- 11. A COMPLICATED IOT ECOSYSTEM [Source: MakingSense Of The Internet Of Things]
- 12. IOT VALUE CHAIN Components Smart Objects Network Operator Service Enabler System Integrator Service Provider Distributor/ Reseller Customer • Embedde d Chips • Modules • Wireless Modems • Sensors and cameras • Routers and gateways • Antennas and Cables • Smart Bins • Smart Solar • Temp Monitoring • Fire Extinguish ers • Meters • ATM/POS • Camera/S ecurity • Spectrum Allocation • Network Infrastruct ure • Backhaul Infrastruct ure • Connectivi ty • Availability & Quality • Billing • Customer Care • Software • Infrastruct ure • Consulting • Technolog y Selection • Solution Design • Wireless Network Design • Interfaces • Enterprise System Integratio n • Applicatio n Developm ent • Security • Data Managem ent • Hardware • Installation • Analysis • App Managem ent • Access Control • Data Managem ent • Quality of Service • Packaging / Bundling • Service Provisionin g • Distributes Products • Resells services • Supply Chain and Fullfillment • Buys Service • Users service 5-10% 15-20% 15-20%30-40% 15-20% ? % ? % Total Value
- 13. WHY TELCOS HAVE DIFFICULTY TO EMBRACE IOT ISSUES AND CHALLENGES
- 14. LEGACY BUSINESS IS STILL CONNECTIVITY M2M HIGH VOLUME
- 15. LACK OF DOMAIN EXPERTISE SOLUTIONS, SELLING AND MANAGED SERVICES
- 17. STABLE BUSINESS VS. RISKY VENTURES
- 18. END-TO-END IOT SERVICE PROVIDER THE END GAME
- 19. s m a r t c i t y smart transport s m a r t a u t o m o t i v e END-TO-END IOT SERVICE PROVIDER Device Provider Network Provider Platform Provider Application Provider Customer Network Platform
- 21. s m a r t c i t y smart transport s m a r t a u t o m o t i v e BUSINESS MODEL Device Provider Network Provider Platform Provider Application Provider Customer Network Platform Platform 1
- 23. s m a r t c i t y smart transport s m a r t a u t o m o t i v e BUSINESS MODEL Device Provider Network Provider Platform Provider Application Provider Customer Network Platform 2
- 24. s m a r t c i t y smart transport s m a r t a u t o m o t i v e BUSINESS MODEL Device Provider Network Provider Platform Provider Application Provider Customer Network Platform IOT Subsidiary 3
- 26. s m a r t c i t y smart transport s m a r t a u t o m o t i v e BUSINESS MODEL Device Provider Network Provider Platform Provider Application Provider Customer Network Platform 4
- 28. s m a r t c i t y smart transport s m a r t a u t o m o t i v e BUSINESS MODEL Device Provider Network Provider Platform Provider Application Provider Customer Network Platform 5
- 29. s m a r t c i t y smart transport s m a r t a u t o m o t i v e BUSINESS MODEL -HYBRID Device Provider Network Provider Platform Provider Application Provider Customer Network Platform 6
- 32. Home Health Transport OfficeWaste WHAT-IF – WE CAN DO DATA BLENDING Creating New Compound Applications
- 33. DATA OWNERSHIPS Personal / Household Private Public Commercial Sensor Data Provider
- 34. MAKING SENSE OF SENSOR DATA … BUT WHAT DATA? THE GOLD RUSH
- 35. Wisdom Knowledge Information Data More Important Less Important Evaluated understanding Appreciation of Answers to questions. Symbols Understanding Answers to questions WHO WHY HOW WHAT WHERE WHEN VALUE IS CREATED BY MAKING SENSE OF DATA
- 36. More Important Less Important EXAMPLE – SMART PARKING Wisdom Knowledge Information Data Understanding N/A Empty (0), Full (1) Who park at this lot? What kind of vehicle? Where is the empty parking lot? When is the peak period? How to implement a tiered charging? How to find “overstayed” vehicles? Why this parking area is not fully occupied?
- 38. URBAN PLANNING USING IOT Traffic Pollution Noise Road conditions Network Speed
- 39. Single Infrastructure • Multiple Usage BENEFITS OF SENSING-AS-A-SERVICE Harnessing the Creativity Rapid Deployment Sustainable Business Model Assisting Scientific Community IOT Cloud
- 40. Smart Parking Smart Waste Management Smart Street Light Smart Transportation Open Data Parking Garbage Collection Lighting Public Transport Smartphone Users Smart City Hub Social Media IOT Applications Sensor Data Users CitiAct
- 41. IoT in Smart City Environmental Monitoring Multiple Sensors Outdoor Parking Management Parking sensors River Monitoring Water Quality and Flood Warning Traffic Intensity Monitoring Devices located at main entrance of city Guidance to free parking lots Panels located at intersections Smart Citizen Crowdsensing Smart Waste Management Sensors in waste bins and garbage trucks • Temperature • CO • Noise • Car Presence • Ferromagnetic sensors • Water level • Weather • Flow sensor • pH sensor • Measure main traffic parameters • Traffic volumes • Road occupancy • Vehicle speed • Queue Length • Taking information retrieved by the deployed parking sensors in order to guide drivers towards the available free parking lots • GPS • Infra-red sensors • User generated feedback with smartphones that help to make cities better
- 42. IOT VALUE CHAIN – WHERE IS THE MONEY? Device Provider Network Provider Platform Provider Application Provider • No. of devices • Edge devices/sens ors • Gateways • System Integration • …. • SIM-Cards • Fixed Line • Data Bundled packages • Data Speed • SMS/MMS • Dedicated APN • Fixed IP • Voice/Data • … • No. of connected devices • Data streams • Storage • API Keys • Email/SMS APIs • Support Type • …. • No. of dashboards • No. of users • No. of data sources • Consulting • Type sof Analytics (Basic/Adva nced) • ….
- 43. FIND YOUR NICHE AREA IDENTITY – MORE THAN JUST A DEVICE GAME
- 45. IMPORTANCE OF IOT ECOSYSTEM Leverage What Already Exists
- 46. CHOOSE YOUR PATH SENSING-AS-A- SERVICE MNO VS MVNO VS MVNEIDENTIFY PARTNER IDENTIFY OPEN PLATFORM IDENTIFY BIZ MODEL VERTICAL OR HORIZONTAL MULTI-SIDED MARKET?
- 47. THANK YOU @REDtoneIOTREDtoneIOT • EMAIL: mazlan.abbas@redtone.com • TWITTER: @mazlan_abbas • FACEBOOK: www.facebook.com/drmazlanabbas • LINKEDIN: my.linkedin.com/in/mazlan/ • SLIDESHARE: www.slideshare.net/mazlan1 • ABOUT ME: about.me/mazlan.abbas