Campaign Management Guide
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Campaign Management Guide
- 1. Greg French Quick guide campaign management
- 2. Managing the Cycle STRATEGY DEVELOPMENT • Link business objectives to marketing objectives, identify customer issue to resolve that will lead to achieving objectives • Identify market & competitive structure • Gather and utilize all data and fill gaps in understanding Objectives, • Develop customer insights and propositions Strategy, Segmentation, Insights, Analysis & Reporting Planning & Budget Response List Management Management CAMPAIGN DEPLOYMENT Campaign • Quality checks and test Deployment deployments • Deployment instructions • Tracking coordination • Fulfillment coordination • Service center / web site / social media coordination
- 3. Great marketing success: Quick and Controlled Learning “I have never failed, I have just found 10,000 ways that won’t work.” – Thomas Edison
Notes de l'éditeur
- This presentation demonstrates the new capabilities of PowerPoint and it is best viewed in Slide Show. These slides are designed to give you great ideas for the presentations you’ll create in PowerPoint 2011!For more sample templates, click the File menu, and then click New From Template. Under Templates, click Presentations.