Sameer Mathur

Lucknow, UP India

Professor

Education

TEACHING: I currently teach Brand Management and a new course called Personal Branding to 2nd year MBA students at IIM Lucknow. I also teach the core Marketing Management course to 1st year MBA students at IIM Lucknow. I have previously taught Marketing Management, International Marketing, Management in Global Context at McGill University and Carnegie Mellon University. RESEARCH: I primarily apply Game Theory and Industrial Organisation to study Marketing issues such as product management, branding, price promotions. My best paper published in the International Journal of Industrial Organisation compares the depth and frequency of price promotions offered by Indian and North American re..