1. ADSDAQ Exchange
AUDIENCE
ADSDAQ Ad Exchange has more
than 93 million U.S. visitors and more
than 50% reach of the U.S. as of
February 2008, according to
comScore. In March 2008, the Where both publishers and advertisers have complete control
exchange expanded to include the
The ADSDAQ Exchange enables publishers to set the prices they want by directing premium inventory into the exchange while
U.K. audience.
sending unsold inventory to other ad networks or exchanges.
TARGETING
Advertisers control their ad placement on a page-by-page basis, which allows them to show thei ads exactly where they want,
r
Contextual, behavioral, demographic, at the price they want to pay.
geo-targeting and dayparting
Providing placement and pricing control to both publishers and advertisers allows the ADSDAQ Exchange to be a truly open
exchange for buyers and sellers of all sizes. The ADSDAQ Exchange real-time contextual technology puts ads into context on
AD UNITS
pages of content the reader cares about, producing much higher advertising effectiveness.1
Standard IAB graphical, text and rich
media ad units, including in-banner
What exactly is contextual advertising?
video ads from Point Roll, Eyeblaster
Contextual advertising
and Eyewonder
refers to an ad placed on a Web page adjacent to related Web content. Advertisers can choose specific target content (e.g.,
auto reviews), keywords (e.g., Toyota) or categories of content (e.g., auto) on a Web page.
PRICING
What makes ADSDAQ different from other ad exchanges?
ADSDAQ Exchange's premium
There are two key differences:
inventory is priced on a CPM, CPC or
CPA basis to provide the maximum First, our ability to target ads at the page level, in the particular context desired by the advertiser or agency. This gives
flexibility to ADSDAQ exchange advertisers and agencies confidence that their ads will appear in brand-safe environments.
members. Second, we allow ADSDAQ Exchange publishers to control their own pricing. This gives advertisers the opportunity to
get premium positions for their ads.
CAMPAIGN MANAGEMENT
What makes the ADSDAQ Exchange different from a network?
The ADSDAQ Exchange works with The ADSDAQ Exchange is made up of thousands of top-quality Web sites of all sizes, as well as advertisers and agencies. The
all major ad management platforms, ADSDAQ Exchange allows control on both sides. Advertisers control their bid prices and sellers control their asking prices. Most
including Accipiter, Atlas OAS, networks sell inventory to an advertiser and give a percentage of that revenue to the publisher. While networks are in the
DoubleClick's DART, FastClick, business of quot;doingquot; the deal, the ADSDAQ Exchange is in the business of quot;facilitatingquot; the deal.
Google and others. A self-service
advertiser solution will be available in The real-time contextual technology that powers the ADSDAQ Exchange provides advertisers with the quality of a site-specific
2008. buy and the reach of a network, all within a brand-safe environment.
Why is the ADSDAQ Exchange a brand-safe environment?
CONTACT
Page-level targeting
Robert Daniel
Advertising that runs on the ADSDAQ Exchange runs on specific pages of content versus anywhere on a Web site
ContextWeb Inc.
(site-specific), which ensures that the advertiser's messages will appear in a relevant and desirable environment.
Senior VP-Sales & Publisher
Development
Keyword targeting
917-408-6354
Allowing advertisers to select specific keywords ensures that their ads will appear exactly where they want them and not where
rdaniel@contextweb.com
they don't.
Ross Caveille ContextWeb Inc.
U.K. Country Manager
ADVERTISERS AND PUBLISHERS
44-020-3178-6470
The ADSDAQ Exchange does business with more than 400 brand advertisers each month. Ad agencies of all sizes, including
rcaveille@adsdaq.co.uk
each of the top 10 marketing organizations in the world, run campaigns on the exchange.
Spencer Lee
The ADSDAQ Exchange is made up of more than 5,000 high-quality Web sites of all sizes and subjects. There are 22 major
ContextWeb Inc.
content categories (such as autos, finance and money, health and medicine, food and drink, sports) and more than 386
Director-Sales, Central & Western
subcategories.
Regions
800-419-8945
slee@contextweb.com
1OTX Research, February 2008 (Vendor Summary).
John Ruvolo
ContextWeb Inc.
Director-Sales, Eastern Region
917-408-6305
jruvolo@contextweb.com
ADSDAQ Exchange Agency Trading
Desk
Jay Sears
ContextWeb Inc.
Senior VP-Strategic Products &
Business Development
917-408-6300
jsears@contextweb.com