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#DCSC13 | @mbloomstein 1
© 2013© 2012
A VILLAGE OF P’s AND C’s
Margot Bloomstein
Digital Content Strategies
Conference 031313
@mbloomstein #DCSC13
#DCSC13 | @mbloomstein 2
© 2013
#DCSC13 | @mbloomstein 3
© 2013
#DCSC13 | @mbloomstein 4
© 2013This is community.
#DCSC13 | @mbloomstein 5
© 2013
What is content strategy?
Planning for the creation, aggregation,
delivery, and governance of useful,
usable, and appropriate content in an
experience.
This takes a village…
to mind the P’s and C’s.
Political
Political
People
Political
People
Process
#DCSC13 | @mbloomstein 10
© 2013
Sustainable content is content you can
create—and maintain—without going
broke, without lowering quality in ways
that make the content suck, and without
working employees into nervous
breakdowns.
Erin Kissane,
The Elements of Content Strategy
Collaboration
Collaboration
Community
Collaboration
Community
Culture
#DCSC13 | @mbloomstein 14
© 2013
Web 1.0
brochureware
blah blah blah.
#DCSC13 | @mbloomstein 15
© 2013
Web 2.0 =
conversation.
Conversation
demands
strategy.
#DCSC13 | @mbloomstein 17
© 2013
#DCSC13 | @mbloomstein 18
© 2013
#DCSC13 | @mbloomstein 19
© 2013
Thank you!
Margot Bloomstein
@mbloomstein
margot@appropriateinc.com
slideshare.net/mbloomstein
http://amzn.to/CSatWork
All other images © Margot Bloomstein unless otherwise noted.

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A Village of P's and C's, Digital Content Strategies Conference Keynote