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The Hug, The Handshake and the Hot Cup of Coffee

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Matthew Olson
Matthew Olson

Our presentation to Eagle Technology's annual sales meeting on the basics of social media and applying good principles to their brand.

Business
1  sur  18
The Hug, The Handshake & The Hot Cup of Coffee What’s Here & What’s Coming in 2011
How is Social Media Used In Business? Connecting with people, businesses and interests Sharing news, knowledge, opinions and ideas Replacing geographic groups with interest communities
The THREE most important rules in social media LISTEN RESPOND BE HELPFUL
LISTEN
RESPOND
BE HELPFUL
Easy Tips for Social Media It’s Not About You Answer a Question First, Offer a Solution Later It’s Not an Audience, It’s a Conversation When In Doubt, Engage
What are the Basics? The Hug, The Handshake & The Hot Cup of Coffee
The Hug: Facebook Keeping Business – Business Personal vs. Business Pages Engagement is One Generation Deep Speed vs. Velocity Rule
The Hug: Facebook
The Hug: Facebook Keeping Business – Business Personal vs. Business Pages Engagement is One Generation Deep Speed vs. Velocity Rule
The Handshake: Twitter 190 million users w/ 65 million tweets per day Listening vs. Broadcasting Engagement is MANY Generations Deep Speed vs. Velocity Rule
The Handshake: Twitter
The Hot Cup of Coffee: LinkedIn & Answers Networking and the Six Degrees About Sharing and Not About Privacy Demonstrate Knowledge and Value in Answers
The Hot Cup of Coffee: LinkedIn & Answers
What to Watch in 2011 Location-Based Platforms (Foursquare, Facebook Places) Answer-Based Social Media (LinkedIn Answers, Quora) Loyalty Rewards or Incentives (Facebook Deals, Google Places)
MEET US IN THE WEB SignalfireProductions.com Twitter.com/_Signalfire_ Facebook.com/CampSignalfire MEET US IN REAL LIFE 1624 Hobbs Dr. | PO Box 491 Delavan, WI 53115 262.725.4500

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The Hug, The Handshake and the Hot Cup of Coffee

  • 1. The Hug, The Handshake & The Hot Cup of Coffee What’s Here & What’s Coming in 2011
  • 2. How is Social Media Used In Business? Connecting with people, businesses and interests Sharing news, knowledge, opinions and ideas Replacing geographic groups with interest communities
  • 3. The THREE most important rules in social media LISTEN RESPOND BE HELPFUL
  • 7. Easy Tips for Social Media It’s Not About You Answer a Question First, Offer a Solution Later It’s Not an Audience, It’s a Conversation When In Doubt, Engage
  • 8. What are the Basics? The Hug, The Handshake & The Hot Cup of Coffee
  • 9. The Hug: Facebook Keeping Business – Business Personal vs. Business Pages Engagement is One Generation Deep Speed vs. Velocity Rule
  • 11. The Hug: Facebook Keeping Business – Business Personal vs. Business Pages Engagement is One Generation Deep Speed vs. Velocity Rule
  • 12.
  • 13. The Handshake: Twitter 190 million users w/ 65 million tweets per day Listening vs. Broadcasting Engagement is MANY Generations Deep Speed vs. Velocity Rule
  • 15. The Hot Cup of Coffee: LinkedIn & Answers Networking and the Six Degrees About Sharing and Not About Privacy Demonstrate Knowledge and Value in Answers
  • 16. The Hot Cup of Coffee: LinkedIn & Answers
  • 17. What to Watch in 2011 Location-Based Platforms (Foursquare, Facebook Places) Answer-Based Social Media (LinkedIn Answers, Quora) Loyalty Rewards or Incentives (Facebook Deals, Google Places)
  • 18. MEET US IN THE WEB SignalfireProductions.com Twitter.com/_Signalfire_ Facebook.com/CampSignalfire MEET US IN REAL LIFE 1624 Hobbs Dr. | PO Box 491 Delavan, WI 53115 262.725.4500

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