This show gives a behind-the-scenes look at the strategy behind the WE CAN DO THAT brand developed by MB Piland for GO Topeka - and how it's executed in multiple media for both internal and external audiences.
3. A PARTNERSHIP
our role
goals and objectives
processes
pain points
understand all this from the POV of GO Topeka’s
target audiences
Monday, September 16, 13
5. target the right people
understand their decision-
making (buying) process
what they read
OUR APPROACH
understanding the audience
how they read (print,
online)
conferences they attend
alliances/associations
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56. GoTopeka.com
Topeka, Kansas, USA
NITRO NIGHT CROWNS FIRST CHAMPION!
David Sours of Dallas, Texas, roared ahead of 12 top
national site consultants to win the Inaugural Nitro
Night Consultants Challenge at NHRA-sanctioned
Heartland Park Topeka. Sours captured the trophy
and a full year of bragging rights in a grueling night
of racing competition. Who will win next year?
Find out more about Topeka and put your company
in the winner’s circle—contact Steve Jenkins
at 785.234.2644 or sjenkins@GoTopeka.com.
San Francisco
Seattle
Denver
Dallas
Houston
Kansas City
Chicago
Los Angeles
Boston
New York
Houston
Dallas
HoustonHouston
TOPEKA, KANSAS
SHAWNEE COUNTY/USA
David Sours
First Vice President
Food Facilities Group
CB Richard Ellis
Dallas, TX
2011 Nitro Challenge Winner
NitroNiteAd_r.indd 1 6/13/11 3:35:31 PM
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73. SEDC (Southern Economic Development
Council, Inc.) Special Judges Citation
Numerous Silver and Gold ADDYS
ADDY Best in Show
AWARDS
Monday, September 16, 13