2. The BIG Idea
 Increase the
overall success
of the company
by increasing the
total number of
ticket sales

3. Target Audience
 National Audience:
 Single/Traveling Business Individuals
 Families

4. Reaching the Audience
• Twitter
•Instagram
• Facebook Page
• Blog

5. The New & Improved Digital
Rapid Rewards Program

6. Google Adwords & SEO
 Keywords:
 “Book Flights”
 “Cheap Flights”
 “Compare
Tickets”
 “Airline Tickets”
 “Bid on Flights”
COMPARE AIRLINE TICKETS
Compare cheap tickets to find
the best deal
Earn Rapid Rewards Points at
Southwest.com
BOOK A FLIGHT
Find cheap flights at Southwest
Airlines
Book airline tickets now- Earn
Rapid Rewards Points

7. Google Adwords Budget
 Cost-per-click: $4.12
 Approx. clicks per day: 17,423.53
 Cost-per-day: $35,118.71

8. Digital Marketing Budget
 Google Adwords/ PPC: $1 million
 Social Media: $15,000
 Content Development: $5,000

9. How To Measure Success
 Closely monitoring Google Adwords
 We can see if our digital
advertisements are generating more
traffic to the website
 Pattern of ticket sales

10. Resources:
 http://www.southwest.com
 http://www.google.com/ads/adwords2/
 https://twitter.com/SouthwestAir
 http://digitalmarketingcalculator.com/