It’s common knowledge that nobody is raising money through Twitter or Facebook, right? Wrong. Several organizations have successfully increased their event revenues by giving tools their participants to reach out to donors via social media. This session will review statistics and summary recommendations from a research project jointly developed by Blackbaud and Charity Dynamics to understand how social networking tools from Facebook, Twitter and YouTube can extend Friends Asking Friends and raise more money for your fundraising events.
Making Event Participants More Successful with Social Media Tools
1. Making Special Events More Successful with
Social Media Tools
Presented to AFP Massachusetts Chapter Brown Bag
May 19, 2010
Mark Davis, Director of Enterprise Internet Solutions
Blackbaud
Derek Drockelman, Strategic Account Manager
Blackbaud
Began to cohesively experiment with social media as a fundraising tactic for the Fall 2009 event cycle, so Jan 2009ObjectivesVolunteer recruitmentA way to engage new participantsA way to increase tools for current participants – working for you even when you aren’t working on itVolunteer engagementMore touchesMore ways to engage recruits over the fundraising cycle and now to keep them engaged year round to increase retention ratesBuilding passion for cause campaign and strengthen ties to moving overall missionStart! call to action, prevention/lifestyle change, not really heartstrings – way to build imagery around successShare our storyShare our participants storiesThread together with our other work
Boundless FundraisingDownload the themometer- working even when you weren’t actively fundraisingCoaching Key Organizations to Tweet and Post on Facebook for us Flash drives with key messagingMessaging via facebook
Measuring Success – Planning to GrowSame model Introducing metrics – siebel analytics & BB custom addn – then use make consistent using tools from few to make standard tool kit for manyDefining SuccessIncreased revenue/performance of courseIncrease paths of cultivation and stewardshipNew revenue potential – vehicle to tap into untapped markets for usBreadth of engagement for our volunteers (advocacy, heart hub, ecc etc…)Building the entrepreneurial/innovative spirit of our staff