2. About Me
Mary Cate Duffy
University of South Carolina
Junior
Public Relations/ Sports and Entertainment Management
Riggs Partners
Part Time Inbound Marketing Specialist
Inbound Marketing Certified
academy.hubspot.com
4. Social Media
“Social Media enables rich conversations on what
matters and on what doesn’t.
We engage in, listen to, laugh at and think about the
many different views and opinions shared in those
conversations. Sometimes we act or change our mind
or just forget about it but we enjoy the experience and
come back for more.
We all like the posts and cool videos. It makes us buy
stuff.”
Customers and Clients are spending LOTS OF TIME =
Socializing ONLINE
6. Why Facebook?
66% of people visit Facebook (Business pages to read
product news, updates, and promotions
40% view or download music or videos
33% post an opinion; connect with others
There has been a 276% growth increase in consumers
aged 35-54
7. What’s the Point?
The point is not just self-promotion.
It’s about the user
Engaging them in conversation about YOU
Encouraging them to talk about YOU on their own
You go to the user these days, not the other way
around.
8. What is different about a
Facebook “Page”?
Created (only) by an authorized representative of any
real business, public figure, artist, or brand
Separate entity from creator’s personal profile –
admin(s) are not shown; “action” source is “page”
Other users can become “fans” of
Customize with rich media
Accessible via Google search
22. Make Your Business Come
Alive on Facebook
Be authentic: Share what you're genuinely excited about
and your customers will be excited too.
Be responsive: When people comment on your
posts, show that your business is listening and that you
care. If you need more time to answer a question, let them
know you’re looking into it.
Be consistent: The more regularly you post, the more
opportunity you have for connecting with people and
building trust. Setting a schedule for your posts can also
help maximize your team’s time.
Do what works: Replicate your success on posts that get
more engagement.
23. What to Post? Content is King
Blogs
Industry Articles
Videos
eBooks
Whitepapers
Webinars
Presentations
24.
Think visually: Text-only posts and links are great, but fans are more likely to “like” or
share a video or photos. Right now, what most brands post on Facebook become the
least likely to be shared. This is due mainly to link-only posts being shared. According to
Pandemic Labs, photos and videos are five and 10 times more likely to be shared,
respectively.
Tell stories: Since you’re now thinking visually, how can you tell your brand’s story? Has
your logo evolved? Are you in a period of growth? It’s quite easy to create a video of still
shots (if looking at your logo evolution) and present it with a voiceover and music that
represents your brand. Video doesn’t have to difficult.
Don’t over self-promote: On any social media site, not just Facebook, it’s super easy to
get a little full of oneself: “Look how great we are! Buy our product now!” You wouldn’t
run up to a stranger on the street shouting, “Buy my [insert product here]!” Or maybe you
would, but either way, it’s not cool. If you want the “likes” share more than buy links to
your products are services.
Be authentic: It’s perfectly fine to promote yourself, but make sure it’s not all your brand
is doing on Facebook. The best thing you can do is create authenticity.
Be funny: If you can make someone laugh, chances are they’re going to like you more
(unless they’re dead inside).
Timing is everything: If you’ve been on Facebook enough, you’ve probably learned that
posting around 11 AM is best. You don’t want to post when you’re sleeping (unless your
audience is on the other side of the world) and you definitely don’t want to post while
your audience is sleeping. Anytime between 8 AM and 4 PM is best, but test to find out
what works best for your audience.
25. 80/20 Rule
80 % original and curated content that will provide
value
20% Promotional Content
Provide a mix of content related to your products or
services.
32. How often should you post?
NO MORE THAN 3 TIMES A DAY!
No one wants to hear from you more than that
One in the morning, one at night = great rule of thumb
34. Sites That Can Help
Bit.ly (Shrinks links)
Hootsuite.com (Scheduling platform)
Buffer.com (Scheduling platform)
All of these are free
35. Next Steps
“Success in social media comes with the right attitude
and intentions. If you make the shift from selling to
helping people buy you will find your greatest possible
success as an organization”
Spend time understanding social media as it applies to
your specific markets
Integrate social media with your website, newsletters,
even email signatures
