Captain John Konrad's slides from his CPE presentation Oct. 23rd.

1. Captain John Konrad
Entrepreneurial Journalism
My Secrets To Success
Wednesday, October 24, 12

2. Wednesday, October 24, 12

3. How do you get people interested
in YOUR idea?
Wednesday, October 24, 12

4. How Would You Kill Me?
Wednesday, October 24, 12

5. Boeing Satellite Systems (BSS) has named Art Rosales vice president of Commercial Programs and Dr.
John Konrad vice president of Commercial Marketing and Sales. Boeing Satellite Systems is a unit of The
Boeing Company (NYSE: BA).
Konrad has been with BSS his entire career, which began in 1976. From 1999 to date, he has been
director of the Americas region for the (Fixed Services and Broadcast Services) programs with customers
that ranged from Telesat in Canada to Embratel in Brazil. From 1996 to 1999, Konrad functioned as
business unit leader for Spacecraft Design and Production. Prior to 1996, he served in increasingly
responsible positions at BSS including deputy director of Commercial Business Development. He
graduated from Oklahoma State University in 1971 with a bachelor of science degree in mechanical
engineering. In 1976 he graduated with a PhD in mechanical engineering from the California Institute of
Technology.
Wednesday, October 24, 12

6. Boeing Satellite Systems (BSS) has named Art Rosales vice president of Commercial Programs and Dr.
John Konrad vice president of Commercial Marketing and Sales. Boeing Satellite Systems is a unit of The
Boeing Company (NYSE: BA).
Konrad has been with BSS his entire career, which began in 1976. From 1999 to date, he has been
director of the Americas region for the (Fixed Services and Broadcast Services) programs with customers
that ranged from Telesat in Canada to Embratel in Brazil. From 1996 to 1999, Konrad functioned as
business unit leader for Spacecraft Design and Production. Prior to 1996, he served in increasingly
responsible positions at BSS including deputy director of Commercial Business Development. He
graduated from Oklahoma State University in 1971 with a bachelor of science degree in mechanical
engineering. In 1976 he graduated with a PhD in mechanical engineering from the California Institute of
Technology.
WE GOT NASA Astronaut & Rocket
Scientist John Konrad! #HELLYEAH
Wednesday, October 24, 12

7. Entrepreneur
By Joey Roth
Wednesday, October 24, 12

8. Author
Interest
Observation
Emotion
Perspective
© Joey Roth
Wednesday, October 24, 12

9. Is This Person Interesting?
Smart?
Talented?
Observation = Reality
Observation + Judgement = YOUR Reality
Wednesday, October 24, 12

10. Captain Edward Smith
Wednesday, October 24, 12

11. Captain Francesco Schettino
Wednesday, October 24, 12

12. Wednesday, October 24, 12

13. Filters
Remove Your Filters (Judgment & Bias)
Wednesday, October 24, 12

14. Your Bucket Of Knowledge
Fill It With Gold
Wednesday, October 24, 12

15. Pinweel Of Expertise
Journalism
Entrepreneurship Shipping
Technology
Wednesday, October 24, 12

16. How Would You Kill Save Me?
Wednesday, October 24, 12

17. People Get 90% Of Their Information
About You From You
“Whatever we choose to imagine can be private as
we want it to be. Nobody knows what you’re
thinking of feeling unless you share it” Fred Rogers
p21
Wednesday, October 24, 12

18. Wednesday, October 24, 12

19. John Konrad
The value of information in the digital age
&
Getting interested in your ideas
Wednesday, October 24, 12

20. John Konrad
A 1
B
3
4
2
C
Wednesday, October 24, 12

21. Wednesday, October 24, 12

22. Wednesday, October 24, 12

23. Rip It Up
Wednesday, October 24, 12

24. High Value
Low Value
Wednesday, October 24, 12

25. You Did Something You Wouldn’t Normally Do
Why?
Wednesday, October 24, 12

26. Networking
Wednesday, October 24, 12

27. Hunting A Big Fish
Wednesday, October 24, 12

28. © Brian Lam
Immersing Yourself With Giants
Wednesday, October 24, 12

29. How Did I Get You To Destroy My Life’s Work
Wednesday, October 24, 12

30. You Did Something You Wouldn’t Normally Do
Why?
Wednesday, October 24, 12

31. Influence
“Its content is excellent and sometimes even hair-
raisingly remarkable” - Charlie Munger
Wednesday, October 24, 12

32. Influence
Reciprocity
Commitment
Social Proof
Liking
Authority
Scarcity
Wednesday, October 24, 12

33. Empathy: The capacity to recognize (without
judgement) another’s feelings
Wednesday, October 24, 12

34. Admonishment Feigned Interest
Empathy Self Thought
Wednesday, October 24, 12

35. Observation:
The ability to notice significant details without judgement
Be Sherlock Holmes!
Wednesday, October 24, 12

36. Observation
Assessment Of Need
Matching Of Need
Honest Self-Expression
What do your investors need?
Wednesday, October 24, 12

37. Wednesday, October 24, 12

38. 100 Favorite Books with notes
100 People Most Influential To Your Career
5 Thank You Cards
Wednesday, October 24, 12

39. Wednesday, October 24, 12

40. Observe
Be Congruent
Determine Core Needs
Establish Empathetic Connection
Listen
Verify Findings
Rinse & Repeat
Wednesday, October 24, 12

41. Why do some people excel?
They DO what others don’t &
VERIFY the results without bias.
Wednesday, October 24, 12

42. Great Books
Writing 101 Media Manipulation Influence Needs & Empathy Social Engineering
Story Telling Self-Motivation
Mastery Seduction Influence Written
Wednesday, October 24, 12