STN Event 5.11.10 - Cisco Real Time Collaboration Presentation

The New
Collaboration
Experience

Driving Growth with Cisco Collaboration

Jon Seiniger
Collaboration Specialist
Presentation_ID © 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential 1

Agenda

Cisco Collaboration Vision

What’s New?

How to Get Started


Increasing Business Complexities…

How do I work better
with MY PARTNERS How do I get to
AND SUPPLIERS? know my customers
How can I do
WITHOUT
MORE WITH LESS?
TRAVEL?
I want to use my
iPhone FOR
WORK.

There’s TOO MUCH
INFORMATION!
How do I BALANCE
I need to
WORK WITH MY
MOVE FASTER.
PERSONAL LIFE?


…and the Business Impact

I need CLOSER
RELATIONSHIPS
with my partners. I’m worried about
This market is CUSTOMER
moving TOO FAST SATISFACTION.
for us.
My IT budget is
STRETCHED
already.

We are MISSING
OPPORTUNITIES.
Our time to My team needs the
market is same APPLICATIONS
TOO SLOW. AT HOME.


Changing the Way We Work
Collaborative Tools

Text Voice, Video
Number of Stakeholders

Many

Email
IM
Documents
One

―Raising the productivity of employees whose jobs can't be automated
is the next great performance challenge—and the stakes are high.”
McKinsey & Company, The 21st Century Organization


Changing the Way We Work
Collaborative Tools

Text Voice, Video
Many
Number of Stakeholders

Social Networking
Video on
Discussion Forums Demand
Unified
Communications
Wikis Blogs
Contact Center

Email Conferencing
IM
Documents TelePresence
One

Vmail

―Raising the productivity of employees whose jobs can't be automated
is the next great performance challenge—and the stakes are high.”
McKinsey & Company, The 21st Century Organization


Essential Elements of Collaboration

Not So Long Ago… Today…
Multiple sources, multiple devices,
Primarily single source multiple applications
Largely asynchronous Information
Non real-time and real time, interactive

People
Communities

Context

Security



Primarily single source
multiple applications
Largely asynchronous Information Non real-time and real time, interactive
Dispersed teams,
Inside my organization People outside my organization
Communities

Context

Security



Dispersed teams,

Static and pre-defined networks Communities Dynamic teams

Context

Security



Dispersed teams,


Right time, right people,
You find information, people Context right resource

Security



Dispersed teams,


You find information, people Context Right time, right people, right resource

Inclusive,
Inside the firewall, walled off Security selective, fluid


Cisco Strategic Direction

Interoperable,
Open
Architecture

Secure Flexible
Inter- Consumption
Company Models

Video as a Enterprise
Transformative Social
Element Software


Cisco Strategic Direction

Interoperable,
Open
Architecture

Secure Flexible
Inter- Consumption
Company Integrated Models
Experience

Video as a Enterprise
Transformative Social
Element Software


Cisco Collaboration Portfolio

IP Mobile Customer Enterprise
Communications Telepresence Conferencing Messaging Social Software
Applications Care


Delivering the Architectural Foundation
Collaboration Now and in the Future

Communication
and Collaboration
Applications

Collaboration
Services

Infrastructure

This core is then leveraged by any combination of end-user
clients, devices or custom applications from Cisco or 3rd parties

Why Cisco?
Business Technical
Value Differentiation

Build Trust with Rich, Real-Time Voice and
Reliable Interactions Video Leadership

Connect the Right Context:
People and Presence, Session
Information Management,
Tagging

Accelerate Team Integrated
Performance Experience

Collaborate with
Intercompany,
Confidence Across
Trusted Cloud
Companies

Maximize Your Openness and
IT Investments Interoperability


What’s New?


Transform Voice and Video Communications
Rich, Reliable Interactions Build Trust
Overview

 Industry-leading Cisco TelePresence,
Cisco WebEx and Cisco Unified
Communications solutions enable teams
to build trust faster and accelerate
decisions

New Solutions

 Cisco TelePresence WebEx Engage
 New Cisco Unified IP Phone 8900 and
9900 Series with Cisco Unified
Communications Manager
 Cisco Intercompany Media Engine


Available
Cisco TelePresence WebEx Engage 1H 2010

A Single Solution for Immersive Meetings

 Combines Cisco TelePresence
ease-of-use & broad reach and
Cisco WebEx Meeting Center into one
collaborative solution
 Users can attend meetings using the best
collaboration technology
 Improved user experience and
productivity
 Simplified scheduling and ―one button to
push‖ meeting start
 Global intercompany reach: Cisco
TelePresence video in a WebEx meeting


Cisco Unified IP Phone
Available
9900 and 8900 Series 1H 2010

Collaborate with Rich Audio/Visual
Experiences Using HD Voice and
Full VGA Color Displays

 Interactive, multi-party H.264
video (9900 Series)
 Added freedom with Bluetooth
and built-in Wi-Fi for greater ROI
 Vibrant high-resolution (VGA) color
displays and premier audio with
high fidelity voice
 Earth-friendly (deep sleep option,
recyclable plastics)
 USB ports for accessories


Enable Trusted Intercompany Collaboration
Secure Collaboration Across Organizations
Overview

 Security and policy for business-to-business Organization A
collaboration
 Collaborate across firewalls in any medium;
email, IM, WebEx, Unified Communications,
TelePresence

New Solutions Organization B

 Cisco Intercompany Media Engine
 Cisco Unified Presence
 Intercompany Cisco TelePresence
Directory


Available
Cisco Intercompany Media Engine 1H 2010

Extend Rich Unified
Communications Experiences
Between Different Organizations
Enterprise A
 Secure enterprise video telephony
PSTN
and high fidelity wideband audio
across companies Internet
 Secure, efficient network utilization
with reduced costs
Moves calls between PSTN
and SIP trunks automatically Unified
Multiple levels of security plus spam blocking CM
 Easy to use and administer: Enterprise B
self learning


Cisco Unified Presence 8.0
Available
Dual Protocol, Standards-Based, Extensible Platform 1H 2010

Overview
 Native SIP/SIMPLE and Jabber XMPP support
 Enhanced network-based presence
 Compliant and policy-based enterprise IM (EIM)
 Business to business and consumer presence
and IM federations (inc. WebEx Connect)
 Presence-enable business process with open
APIs
Benefits
 Tightly integrated presence and EIM with
Cisco UC telephony, mobility, and
contact center solutions
 Provides architectural flexibility and
choice of federations, standards, and
end-points
 Foundation for presence-enabled
collaboration; including and beyond IM


Entering
New
Markets


Cisco Enters Enterprise Social Software Market
New Solutions Accelerate Team Performance
Overview

 Dynamically form teams and communities,
based on expertise and relevance, regardless
of location
 Bring experts together as they are needed
with applications, social tools and pervasive
collaboration tools

New Solutions

 Cisco Show and Share
 Cisco Enterprise Collaboration Platform
(Limited availability)
 Cisco Pulse (Limited availability)


Cisco Show and Share Available
Social Video System December
2009

Overview
 Video collaboration and sharing
 User generated content & social media features
 Live events and TelePresence playback
 Secure business workflows and reporting

Benefits

 Video is everywhere:
Democratization of video
Communication and collaboration
 Video is personal: Get closer with your
employees, partners, customers & students
Globalization
Customer intimacy
Virtual trainings and new product introductions
 Meeting optimizer: Reduce time spent in
status and project meetings


Cisco Enterprise
Limited
Collaboration Platform Availability

Overview
Cisco’s enterprise collaboration platform is a
premises-based software solution that enables
teams and knowledge workers to quickly and
securely create, share, and scale content and
expertise within organizations

Benefits

 Productivity: Connecting people,
communities and information to get work
done faster
 Agility: Form teams, find experts,
collaborate instantly
 Experience: Consolidated view, fast and
easy access to contextual and relevant
expertise and information


Cisco Pulse Limited
Automated People and Media Search Availability

Overview

 Capture organizational know-how by tagging
content as it traverses the network
 Automatically navigate rich media to spoken word
 Embed this capability in a variety of business
applications using OpenSocial APIs

Benefits

 Accelerate individual and team performance
by quickly finding relevant people &
information
 Increase revenue and customer satisfaction
by improving decision making in complex
business environments driving shorter
product life cycles and sales cycles
 Maximize IT investment and human capital
by taking advantage of the network to
access available resources

Summary

Business today requires a new
collaborative workplace

Cisco is enabling new collaboration
experiences that connect people,
information, and teams with context…
 Within and between companies
 Within and between devices,
applications, networks

Cisco’s open, interoperable architecture
enables customers to accelerate team
performance and innovation, while
maximizing IT Investments and
consumption models


Cisco Collaboration Index Tool –
Introduction


Cisco Collaboration Index Tool -
Dimensions
Capabilities: This dimension measures the breadth of collaborative technologies employed by the
organization, including both those managed by the organization and those hosted outside the
organization.

Internal accessibility: Regardless of the amount of collaborative capabilities, this dimension measures
how much of the total collaborative capabilities are available within the organization. It also measures
the accessibility of technologies across the entire organization versus selective availability.

External accessibility: Regardless of the amount of collaborative capabilities, this dimension measures
how much of the total collaborative capabilities are extended to those external groups with which the
organization interacts (customers, suppliers, and partners).

Governance: This dimension assesses the level of oversight the organization employs in advancing a
collaboration strategy or roadmap. It also measures the level of focus placed on continuous
improvement.

Usage: This dimension measures the extent to which your organization takes advantage of collaborative
technology, including the level to which technologies are embedded in line-of-business (LoB)
technologies, how critical and ―interwoven‖ collaboration is to critical business processes, and the
flexibility in employment of collaborative capabilities.

Culture: This dimension measures the effect an organization’s culture plays in the adoption of
collaborative technologies. It measures the level of collaboration present in the organization as well as
tolerance to organizational and process changes.

Conducting Assessment


Cisco Collaboration Index Tool – Level of
Performance


Cisco Collaboration Index Tool – Level of
Importance


Completing the Assessment


Cisco Collaboration Index Tool – Results
and Output


Cisco IP Endpoints

© 2007 Cisco Systems, Inc. All rights reserved. Cisco Confidential 39

Cisco Unified IP Phone 9900 and 8900 Series
Collaborate with rich audio/visual experiences using HD
voice and full VGA color displays

8961
9971 9951

 Interactive, high-quality H.264 video on 9900 Series
 Added freedom with Bluetooth (9900); Built-in Wi-Fi (9971)
 Vibrant high-resolution (VGA) color displays and premier audio
with High-definition voice
 Earth-friendly (deep sleep option, recyclable plastics)
 USB ports for accessories

Cisco Unified
Presence


Reach the Right Person the First Time:
Presence and Instant Messaging

 Reduce costly communication delays by quickly knowing who
Key is available and how best to reach them
Benefits  Leverage presence, availability, context, and modality
 Improve communication connection success rates


What is Presence?
 Presence is a real-time indicator of a
person’s willingness and availability to Presence and Context
communicate Leverage dynamic presence
Typically represented by status: information in the network
Available, In Meeting, On Mobile, At
Lunch, Be Back Shortly, etc.
Includes details on user’s preferred
method to communicate: voice,
video or Instant Message
―Find-Me‖, ―Follow-Me‖, or ―Hide-
Me‖
 Integration with Calendaring, Location,
and Workflow systems help users
automatically keep their Presence • Reduce communication
status up to date while also creating delays
streamlined business processes • Enhance productivity


Cisco Unified Personal Communicator 8.0
Highlights
 Based on Cisco Unified CSF technology
• Rich and Full integration with Cisco UC
• Integrated voice, video, web collaboration, & visual VM
• Click 2 Call functionality from MS office (including SharePoint)

 Jabber XMPP based technology
• Enhanced Presence & Enterprise IM
• Point to Point, Group Chat, Persistent Chat
• Offline IM capabilities
• Client / Server Side logging & compliance

 Business to business Presence & IM federation
 Standards-based wideband audio & high-definition video
 Enhanced user experience - ―New Unified‖ UI design
 Supports Windows XP, Vista, Windows 7


WebEx Connect Client

Presence

Instant Messaging

Shared Workspaces

Voice

Video

UC Capabilities


Cisco UC Integrations™ for WebEx Connect
and Microsoft Office Communicator Available
Now

Rich Cisco UC Collaboration Experiences
Across a Range of Desktop Clients

Unified Audio Call Ctl Presence
Client
Services
Framework


Cisco Enterprise Video


The Importance of Visual Interaction
A Person Remembers…

70%
of What
30%
20% They See
of What
of What and Hear
They See
They Hear

Importance of Visual Traffic
 30% of brain’s cortex devoted to vision, 8% for touch and 3% for hearing
 More than 60% of communication is non-verbal
Sources: Human Productivity Lab 2006
Pearn Kandola:The Psychology of Effective Business Communications in Geographically Dispersed Teams 2006

Cisco Business Video Systems
Unified Desktop Video Digital Signage + Video
TelePresence Communications Streaming Enterprise TV Surveillance
Life-like, in-person Video calling, Unified Video broadcast to Networked video IP-based video
video collaboration MeetingPlace and desktop PCs signage surveillance
interoperability

medianet


Cisco TelePresence
A Complete Solution

CTS 500 CTS 1100 CTS 1300 Series CTS 3000 CTS 3200
Personal Use Small Groups Groups/Teams Business Meeting Large Groups

Multipoint and Scheduling Network
 48 segments in one call  Intercompany
 Scheduling via Outlook & Notes  Network planning
 VC Interoperability  Secure and reliable
Room and Environment Implementation
 Room readiness and planning  Installation & Operation
 Sophisticated design  Managed/Hosted Services
 Fast and easy install  Financing

Rich Media
Conferencing


Make Remote Meetings as
Natural as Face-to-face Interactions:
Fully Integrated Voice, Web and Video Conferencing

Meeting Place
Capabilities – Richness of User Experience

• Speed projects and make decisions faster with virtual
Key meetings
Benefits • Increase sales, support, meeting, and training effectiveness
• Recognize conferencing savings (lower transport and travel
expenses) and significantly improve ROI

Cisco WebEx® Meeting Center
Enables organizations to collaborate…

Across
boundaries

Across time

Across
geographies

Benefits everyone…

Easy to use Saves money Increases productivity New opportunities


Unified MeetingPlace
With Cisco WebEx®
On-premises Audio for Cisco WebEx
Meeting Center

Simple Savings Flexible
Deployment Options

•Integrated setup •Leverage internal •Option #1:
and attend VoIP architecture Unified
•Single sign-on •Reduce voice MeetingPlace setup
across solutions conferencing toll & attend
•Integrated in- and services fees •Option #2:
session experience Cisco WebEx®
setup & attend

Combine on-premises voice for cost savings with on-
demand Web for global reach and deployment ease


Cisco Unified
Messaging


Cisco Messaging

 Anytime, anywhere collaboration
Industry-leading features for maximum
productivity gains
Key component of Cisco Unified
Communications
 Flexible platform
Migration options offer investment
protection
Flexible deployment options
Cost savings
 Secure and reliable
Secure messaging
Proven and reliable solution


Voicemail, Unified Messaging and
Integrated Messaging Options

 Investment protection
Key  Productivity enhancing features and personalization options
Benefits  Simplified message management


Access Voice Messages From Your
Email Client
 Benefits
As simple as clicking on a message
Play and delete voice messages
Computer-centric users see messages
sooner, reply faster
 Option 1: Unified Messaging
Use protocols of your email server to
deliver messages to client
Single store access for email and
voicemail
 Option 2: Integrated Messaging
Standards-based IMAP for client
access
No impact to email server infrastructure
Supports variety of clients including
Outlook and Notes

―Cisco Unity Unified Messaging gives us the ability to save and archive voice messages
as files in our Outlook mailbox, which is a real benefit. It lets us document our business
more effectively, because we can use these message files to verify agreements and assign
project ownership and responsibility.‖
Jeremiah Steen, Facilities Manager

Respond Faster: Voicemail, Unified
Messaging, and Integrated Messaging Options
―Hi this is John with
Accelerant. I wanted to
check and see if I
could get a quote…‖

 Investment protection
Key  Productivity enhancing features and personalization options
Benefits
 Simplified message management


Cisco Contact
Center Solutions


Faster Service and More
Satisfying Customer Experience
Cisco Unified
Intelligence Suite 7.5 Cisco Unified Contact
Center Enterprise and
Hosted 7.5

Cisco Unified
Customer Voice
Portal 7.0

Cisco Unified Contact
Center Express 7.0

Cisco Unified
Expert Advisor


Cisco Mobility
Solutions


Extension Mobility—How It Works

Directory Call Mgr
Educators & Staff that work at
multiple sites can now stay in contact Data
and be more productive Center

Web Server DHCP Server
 Directory based phone log-in via IP
Phone XML Display
 Authenticates to directory and updates
Call Manager
 User’s extension and applications are
Bldg 2
pushed to the phone where login
occurred
 User receives all personal settings
 Automatic user logout

Bldg 1

Mobile Connect - Cisco Unified Mobility Features
Single Business Voicemail
Consolidated single business voicemail across
alternate numbers

Desk & Cell Pick-Up
Seamless transition of ongoing calls extended
to mobile phones from mobile phone to desk
phone and vice versa

Extension Mobility Mobile Voice Access
Employees can Work from any phone at Placement of national and international calls
any location from Cisco Unified Communications Manager
through a mobile phone while away from your
desk
Single Number Reach
Simultaneous or delayed ringing to multiple user-
defined alternate numbers


Cisco VPN Client for IP Phones
Adds another option for customers attempting to solve Cisco VPN Client
the remote teleworker problem, complementing Cisco’s
remote telecommuting offerings, the Enterprise Class Endpoint  7942G, 7945G, 7962G,
Teleworker (ECT) and ASA Phone Proxy solutions, by support 7965G, and 7975G SCCP
providing customers with an alternative solution Devices Only
 Easy to Deploy – All settings configured via CUCM
administration Deployment  IP Phone Remote Access
mode
 Easy to Use – After configuring the phone within the
Enterprise, user takes it home and plugs in into their Services  Voice
secured
broadband router for instant connectivity. No difficult  Data (XML Phone Services)
menus to traverse.
 Easy to Manage – Phone can receive firmware Licenses  VPN Concentrator License
updates and configuration changes remotely
 IP Phone DLUs
 Secure – VPN tunnel only applies to voice and IP
phone services. PC connected to PC port VPN  Cisco ASA 5500 Series
responsible for authenticating and establishing own Concentrators
 Cisco ISR with IOS SSL VPN
tunnel with VPN client software

Home, Small Business, Encryption  Secure Socket Layer (SSL)
Hotel Room, Branch Office, Technology
Anywhere Enterprise Network
Deployment  No additional hardware
Considerations needed at remote location
Internet other than IP Phone
CUCM,  Concurrently running IP
VPN CUCME, Phone Services Reduced
Concentrator UC500 When Enabled


Cisco Unified Mobile Communicator

One-click availability
management

Automated profile
changes through link
to personal calendar

Presence status for
contacts shown in
directory


Cisco Mobile 8.0
Turn Your iPhone Into a Wireless IP Phone
 Voice over Wireless LAN / WiFi
 Voice over VPN
 Call preservation when
exiting application
 Handoff to GSM / cellular
network
 Mid-call features
Add, Conference & Swap calls,
Transfer, Hold & Resume,
Park & Recover
 Voice Dialing
 Business Visual Voicemail
 Business Directory Access

WebEx Meeting Center on iPhone

 Native client for Apple
iPhone
 Integrated audio and web
conferencing on 3G or WiFi
 Attend a scheduled meeting
on the iPhone
 View presentations,
applications and desktops
with live annotations
 View and chat with
attendees


Benefits of Unified
Communications


Unified Communications Benefits
 Reach workers on first try—49% save up to 20 minutes daily
Clients, IM,
Presence  Escalate IM into phone conversations or Web conferences—more than 50%
reports saving up to 20 minutes daily

Enhanced productivity and reachability:
Mobile UC  Almost half save 11–30 minutes daily with single number reach/voice mail
 33% save 11–20 minutes daily with Mobile UC clients

 Save time—Almost half of all TelePresence users realize more than five days
TelePresence saved a year from travel avoidance
 Reduce travel costs—78% report reduced travel expenses

Conferencing  Reduce travel costs—42% reduce travel by as much as 11–25%
and
Collaboration  Improve productivity—76% report increased productivity across geographies

Unified  Manage email, fax and voice messages efficiently—50% save up to 20 minutes
Messaging daily

Contact  Improve first call resolution—41% report a 6–10% increase
Center  Reduce response rates—33% report a 11–25% reduction

Presentation_ID © 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential Source: Sage Research, 2008 71

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