New product introductions, sales collateral, brochureware, info graphics, digital media, posters, technical seminars, advertising, trade events, newsletters, sales conferences, employee communications are all included.

1. Project Portfolio
Marketing Communications
Matt Conkrite

2. We had Liftoff

3. NPI Launches
Scheduled webinars
with 100+ global
salespeople
Digital & print-on-
demand sales kits
Internal
communications with
commercial teams
Customer events
Articles and
advertising in global
technical magazines
and websites
Result: $MM’s of new
sales per year

4. Arrows for the quiver

5. Sales Collateral
Copyrighting/Editing./Creative
Direction
Prioritizing what matters
most to customers
Online Distribution
Result: Material that everyone
understands, wants to read
and forward to colleagues.

6. We showed… not just told

7. Info Graphics
Showing, not just telling,
how complex systems
can best benefit
customers.
Result: Value props
became more obvious
for customers.

8. We talked in
different
ways

9. Digital
Savings calculators, virtual
product displays and YouTube
manufacturing videos.
Result: Bringing products and
capabilities to customers faster.

10. Posters
Internal/Channel
Distribution
Result: Fast support of
offering messages to
distributor-hosted events.

11. We instructed.

12. Technical & Application Seminars
Planning and
coordination
Online promotion and
registration
Seminar tools
Result: Hundreds of key
customers learn from
our experts. Leads
generated for additional
$MM’s in sales.

13. The Motors Institute
Live Displays
Video Monitors
Lecture Space
Breakout Conference Rooms
Kitchen/Break Room
Result: Used for sales
conferences, business workouts,
engineering training, and
customer visits.

14. And stood out.

15. Print Advertising
Over 1MM impressions/year in trade media visible to customers.
Result: Significantly drove more web traffic generating hundreds of leads and more sales.

16. Trade Events
Planning and coordination
Display design to meet the message and
audience
Result: Awareness to thousands of
potential customers, hundreds of sales
leads, and multiple meetings.

17. We were transparent

18. Newsletter Design & Content
Business Channel (End-User, Distributor)
Employee Communication
New Acquisition
Result: Engaged, well-informed employees and sales channel.

19. Sales Conferences
Theme creative direction
Entertainment
Imagineering multimedia
Result: Energized and engaged
sales and commercial teams.

20. Internal Communications
Cross-functional planning
Global planning
Leadership messages
Result: Engaged employees
and smooth business
transitions.

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