Technology has increased the experience of many activities. Here I look at how the Fantasy Football industry has been affected as internet speed and browsers have increased usability.

1. The Advancement of Technology
and the Increased Popularity of
Fantasy Football

2. What is Fantasy Football?
On-line communities or leagues centered around the statistical
performance of football players in the NFL.
Users take the role of general manager and draft offensive players based
on different factors.
Players are given point values based on performances on the field.
Who is Participating?
80% Male, 89.9% White, 51.5% single, 34 years average age, 78.1% have
college degree
Obsessive sports fans looking for other ways to get involved with the sport

3. How is it Played?
Evolved over time.
First league created in 1962 (strictly paper based) but didn’t become
widespread until 1997 when CBS launched Beta version of their online site
dedicated to fantasy football (database to track stats).
Starts with the draft. Different types of drafts that started once drafts moved
from offline to online.
During the week activities: Pick-up, drop, waiver wire, sit, start, trade.
Average fantasy user spends 3 hrs per week: 1.2 billion hours spread over
23 million users over a 17 week season.
$1.67 billion spent by those 23 million users = 72 dollars per user in 2013.
Doubled since 2008.

4. Uses & Grats
Surveillance Arousal
Projected statistics based on
algorithms
Free Real-Time Scoring (2009)
Mobile Applications
These people are generally
spending more time during the
week focused on research
Innovators / Early adopters
Social Interaction through live chat,
smack talk
Customizable avatars and team
names
Owning members of their home
team
These people are generally more
focused on beating rivals
Early Majority / Late Majority
* Websites design their interfaces to meet these needs

5. Social Proof
“We view a behavior as correct in a given situation to the degree that we see
others doing it.” -Cialdini
Small off-line communities participating on-line
- iMedia League
- Office/ Work Leagues
- Friend groups
- Gamblers
- Experts (ESPN’s the Man’s League)
More likely to participate when others are being positively rewarded. (Positive
Reinforcement)
- Gambling - Venmo, Pay Pal
- Point sytems - Live scoring, customizable scoring - bonuses

6. Virtual & Reality
Technology has allowed Fantasy Football to be the perfect mix of virtual and
reality.
Sports become much more dynamic for fantasy users.
More interest in games that otherwise wouldn’t be important to a normal sports
fan.
Transcending mass media.
- Red Zone
- ESPN “experts”
Nearly every sport or sporting event has some sort of fantasy game that is
offered on different outlets to duplicate the success of Fantasy Football.