New book launch 'Business and management practices in Greece: a comparative context' www.palgrave.com/business

1. Edited by Rea Prouska and Maria KapsaliBusiness and Management Practices in GreeceISBN 978-0-230-24585-3

2. Why this book? Literature exists mainly on ‘core’ or ‘developed’ business systems, while there is less attention paid to semi-peripheral and even less on peripheral and developing business systems. The editors bring together knowledge from social-economic-management research in a comprehensive, analytical and comparative way that enable the readers to see the Greek system holistically.

3. It provides a comprehensive picture of the Greek business system and management practices in comparison to other periphery countries and UK. The book has the main advantage of explaining the particularities of management practices to their origins within the institutional context in a simple language but yet based on research conducted in a scientific way, overcoming the trivial and usually partial ways that the Greek system is portrayed in common media. What does this book do?

4. The theoretical framework Based on Whitley’s model of a National Business System we piece together the Greek one from diverse studies. Firm practices

5. What does the book cover? Part I: presents the political, economic, financial, legal, development and innovation systems. Part II: describes business and management practices within firms – strategic management, international business, human resource management, marketing, sales, total quality management, accounting and auditing. Part III: brings the whole complex picture together and compares it with other EU countries, such as Italy, Ireland, Spain, Portugal and the UK.

6. Anyone doing research or is interested in research focused on Greek business and management Students studying business programmes with a comparative or international element Anyone interested in doing business in Greece Who can use this book?