It’s easy to develop a high-impact marketing campaign when you have millions of dollars to invest. But what if you lack the budget to compete with the big dogs – or even the big dog associations? Are you out of luck? Consigned to obscurity? Absolutely not! Join your fellow small staff association executives to share the techniques, tips and tricks that will help you stretch every marketing penny to its most productive limit. Elizabeth Engel, CAE, Director of Marketing & Sponsorship, National Association of Children's Hospitals & Related Institutions Kathleen Wilson, CAE, executive director, National Association of Trial Lawyer Executives

1. Membership Marketing on a Shoestring BudgetTuesday, August 18, 20099:00 – 10:15 a.m. Content Leaders: Elizabeth Weaver Engel, MA, CAE, Director of Marketing & Sponsorship, NACHRI Kathleen Wilson, CAE, Executive Director, NATLE www.asaecenter.org Connecting Great Ideas and Great People

2. Case Study:American Political Science Association What happens when you have TONS of Word of Mouth …and it’s all BAD?

3. Case Study:American Political Science Association Membership is (say it with me) EVERYONE’S business

4. Case Study:American Political Science Association Who is allowed to say… “Yes”

5. Case Study:American Political Science Association Take the long view

6. Case Study:American Political Science Association Bad WOM  Good WOM

7. The Membership Culture How does your board viewmembership recruitment?

8. The Membership Culture Create Your #1Membership Marketing Team!

9. The Membership CultureVolunteer Leaders The Courtship The Engagement Membership Work

10. Membership Training CampforVolunteer Leaders

11. The Membership CultureVolunteer Leaders Get promises and keep score

12. Come on Down to the Membership Roundup! Who: The FSA Board What: A Membership Phonathon When: September 15th Noon – 3:00 p.m. BBQ & fixins will be served Where: The FSA Corral, 123 Main Street

13. The Membership CultureVolunteer Leaders Reward & Celebrate!

14. MAJ Board Baseball Batter Up for the 2008-09 Game! Singles Michelle Bloomfield Petra Green Freddie King Otis Rush Hubert Sumlin M. WatersDinah Winters Triples Eric Clapton Robert Cray Ronnie Earl Buddy Guy Steven R. Vaughan Grand Slams! Barry Adams (5) Richard Chalmers (4) Sue Pyle (7) Martha Stewart (11) Gary Wilkins (6) Tom Wright (8) Louise Zambri (9) Doubles Cindy Axelrod John Blaine Pat Blaire Jeff Caster Mimi Caster The Dugout Clive Akins Merry Schmidt Tommy Ponders Stu Robinson Alexis W. Senn Thanks to Susan Smith, Development Director, MI Association for Justice

15. SAMPLE CHART FOR BOARD

16. Membership Fun M&Ms –The Real Meaning m m Membership& Money! m m m m m m m

17. Lifetime Value of a Member

18. The Membership CultureProfessional Staff Paying Members = Paid Employees Everyone works in membership Orient, train, teach

19. The Membership CultureProfessional Staff Earners vs. Spenders Bomb the “silos” Every contact counts

20. Case Study: Consortium for School Networking It’s all in the details

21. Case Study: Consortium for School Networking Word of Mouth (again)

22. Case Study: Consortium for School Networking Volunteers are your BEST resource

23. Case Study: Consortium for School Networking DO sweat the small stuff (sometimes)

24. Current Research According to the 2009 Membership Marketing Benchmarking Survey conducted by Marketing General Inc. (MGI)

25. Current Research According to the 2009 Membership Marketing Benchmarking Survey conducted by Marketing General Inc. (MGI)

26. Tie it all up! Tips for the shoestring marketer

27. Shoestring Experience

28. Your TurnAudience Q & A

29. Contact Information Elizabeth Weaver Engel, MA, CAE Director of Marketing & Sponsorship NACHRI Eengel@nachri.org 703.797.6041 Kathleen Wilson, CAE Executive Director NATLE kwilson@natle.org 850.668.6905 SEE YOU NEXT YEAR! Annual Meeting & Expo August 21 - 24, 2010 Los Angeles, CA