A personal brand plan for my electronic publishing course at Humber College

1. My Personal Brand
Plan
Not just any Wa flower

2. Brand Statement

3. Where am I going with this?
There isn’t really one thing, that I
can say at this moment in my life, that I can focus on and base
my personal brand around. What I do know, is I like
and I like making people . That is my
foundation, and as time passes and I can slowly define the image
I want to portray I will have a better idea of what my focus will
be. For now, I will just have fun with whatever I
am trying to communicate.

4. Goal
To be considered awesome at what I do.
"When I get sad, I stop being sad, and be instead. True story.“
– Barney Stinson

5. More Goals
 To not be a “ ” and stand out from the masses of
others that are trying to accomplish the same things as myself
 Transmit my humour and sarcasm in my writings
 To develop a personal brand that reflects
 To be considered a creative & authentic
 To make others (out loud, if possible)

6. Objectives
 To connect people with similar interest to mine, using social
media, in the areas of fashion, sports, health and relationships all
through a by nov 2009
 To create a group of followers that regularly check and comment
on my blog by June 2010
 To have people within my age group look at daily life challenges
and issues in a more positive, light-hearted way.
 Through blogging, define my brand and narrow down my focus to
one area
 To develop a unique identity and each day Grow my followers on
Twitter

7. SWOT
 Very competitive and growing industry
 People that have larger networks and
more experience have greater
opportunities to gain followers
 There are a lot of witty and awesome
people out there
 Inappropriate things are funny. This can
affect my chances of getting a job

8. Key Messages

9. Channels
Throughout my career, the number of channels that I use will increase. As my career requires
me to connect with different communities, I will need different forms of communication. I
have started by using the following methods to communicate my messages:
 Linked In facilitates the process of being able to connect to and get in touch with
professionals
 Using Twitter I can follow PR professionals and be able to see what they have to say
and what type of discussions they want to engage in, and events that are taking
place

10. More Channels
 Blogging will allow me to express myself and my personality so that others can see
what I am about. It will also be beneficial because I can follow people and develop
my own following.
 I will include a humber PR badge on my blog. This will identify me with the humber
network and the institution that I am currently studying at and associated with.

11. Where I can be found. . .
 Linked In: Maria de Romana
 Twitter: maria_deRomana
The Awesomeness Diary
 Ning: Maria de Romana
 Skype: maria_deRomana
 Wiki pages that I created for university assignments:
 http://destinationunknown.wikispaces.com/
 http://chocolateandvanilla.wikispaces.com/
 http://cct310b.wikispaces.com/iCommerce
 Wiki’s that I contributed to for university courses:
 http://cct333-w08.wikispaces.com/
 http://cct300-f07.wikispaces.com/
 http://cct205w07.wikispaces.com/

12. Tactics
 Join CPRS and apply for their mentorship program
 Continue to volunteer for various organizations
 Try to build new contacts in the PR industry, and maintain
connections with contacts that I have already established
 Continuously develop by still letting my
personality be present through blogs and
 Update all resumes and work information on sites that I am
currently a member of
 Radiate awesomeness

13. More Tactics
 Be part of the communities of where I want to be. Surround
myself with the people that I want to to be.
 Use Twitter and Facebook to connect people to my blog
 Use my blog to connect people to the Ning Humber PR network
 Become a member of Third Tuesday and attend
networking events
 Follow a lot of comedians, and learn from the best
 Attempt to get rick mercer to be my mentor
 Get people in my “too cool to follow me list” to follow me

14. My Plan of Action
Nov –Dec: Jan – Feb:
 Start my blog and update blog it at least
once a week • Update all online resumes: Workopolis,
Monster, Linked In and UofT Career Builder
 Join CPRS or IABC
• Begin putting together my portfolio
 Volunteer at a PR event
• Start looking for Internship opportunities
 Attend two networking events
• Meet with two professionals within the PR
 Apply for a mentor through CPRS industry
 Attend a Third Tuesday event • Continue to meet goal of updating blog once
 Join “20 Something Bloggers: The bloggers a week
with the most to say” on the Ning network
• Follow an additional five PR professionals
 Follow people that are funny
March – April:
• Have an internship lined up
• Reach 150 followers on Twitter