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My Personal Brand
      Plan




Not just any Wa   flower
Brand Statement
Where am I going with this?
                             There isn’t really one thing, that I
 can say at this moment in my life, that I can focus on and base
 my personal brand around. What I do know, is I like
                       and I like making people         . That is my
 foundation, and as time passes and I can slowly define the image
 I want to portray I will have a better idea of what my focus will
 be. For now, I will just have fun with whatever                   I
 am trying to communicate.
Goal

To be considered   awesome                                     at what I do.




                   "When I get sad, I stop being sad, and be            instead. True story.“
                                                                   – Barney Stinson
More Goals
 To not be a “               ” and stand out from the masses of
  others that are trying to accomplish the same things as myself
 Transmit my humour and sarcasm in my writings
 To develop a personal brand that reflects


 To be considered a creative & authentic

 To make others             (out loud, if possible)
Objectives
 To connect people with similar interest to mine, using social
  media, in the areas of fashion, sports, health and relationships all
  through a                                 by nov 2009
 To create a group of followers that regularly check and comment
  my blog by June 2010
 To have people within my age group look at daily life challenges
  in a more positive, light-hearted way.
 To develop a unique identity and each day Grow my followers on
  Twitter
SWOT



   Very competitive and growing industry
   People that have larger networks and
    more experience have greater
    opportunities to gain followers
   There are a lot of witty and awesome
    people out there
Key Messages
Channels
Throughout my career, the number of channels that I use will increase. As my career requires me
   to connect with different communities, I will need different forms of communication. I have
   started by using the following methods to communicate my messages:



      Linked In facilitates the process of being able to connect to and get in touch with
       professionals

      Using Twitter I can follow PR professionals and be able to see what they have to say and
       what type of discussions they want to engage in, and events that are taking place

      Blogging will allow me to express myself and my personality so that others can see what
       I am about. It will also be beneficial because I can follow people and develop my own
       following.
Where I can be found. . .
    Linked           In: Maria de Romana
    Twitter: @maria_dr14

      Ning: Maria de Romana

 Wiki pages that I created for university assignments:
      http://destinationunknown.wikispaces.com/
      http://chocolateandvanilla.wikispaces.com/
      http://cct310b.wikispaces.com/iCommerce

 Wiki’s that I contributed to for university courses:
      http://cct333-w08.wikispaces.com/
      http://cct300-f07.wikispaces.com/
      http://cct205w07.wikispaces.com/
Tactics
 Join CPRS and apply for their mentorship program
 Continue to volunteer for various organizations
 Try to build new contacts in the PR industry, and maintain connections with
  contacts that I have already established
 Continuously develop                        by still letting my personality be
  present through blogs and
 Update all resumes and work information on sites that I am currently a
  member of
 Be part of the communities of where I want to be. Surround myself with the
  people that I want to           to be.
 Use Twitter and Facebook to connect people to my blog
My Plan of Action
Nov –Dec:                                                                        Jan – Feb:
 Start my blog and update blog it at least
    once a week                                            • Update all online resumes: Workopolis,
                                                           Monster, Linked In and UofT Career Builder
   Join CPRS or IABC
                                                               • Begin putting together my portfolio
   Volunteer at a PR event
                                                         • Start looking for Internship opportunities
   Attend two networking events
                                                        • Meet with two professionals within the PR
   Apply for a mentor through CPRS                                                          industry
   Attend a Third Tuesday event                     • Continue to meet goal of updating blog once
   Join “20 Something Bloggers: The bloggers                                                 a week
    with the most to say” on the Ning network
                                                         • Follow an additional five PR professionals



                                 March – April:
                                  • Have an internship lined up
                                • Reach 150 followers on Twitter

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My Personal Brand Plan

  • 1. My Personal Brand Plan Not just any Wa flower
  • 3. Where am I going with this? There isn’t really one thing, that I can say at this moment in my life, that I can focus on and base my personal brand around. What I do know, is I like and I like making people . That is my foundation, and as time passes and I can slowly define the image I want to portray I will have a better idea of what my focus will be. For now, I will just have fun with whatever I am trying to communicate.
  • 4. Goal To be considered awesome at what I do. "When I get sad, I stop being sad, and be instead. True story.“ – Barney Stinson
  • 5. More Goals  To not be a “ ” and stand out from the masses of others that are trying to accomplish the same things as myself  Transmit my humour and sarcasm in my writings  To develop a personal brand that reflects  To be considered a creative & authentic  To make others (out loud, if possible)
  • 6. Objectives  To connect people with similar interest to mine, using social media, in the areas of fashion, sports, health and relationships all through a by nov 2009  To create a group of followers that regularly check and comment my blog by June 2010  To have people within my age group look at daily life challenges in a more positive, light-hearted way.  To develop a unique identity and each day Grow my followers on Twitter
  • 7. SWOT  Very competitive and growing industry  People that have larger networks and more experience have greater opportunities to gain followers  There are a lot of witty and awesome people out there
  • 9. Channels Throughout my career, the number of channels that I use will increase. As my career requires me to connect with different communities, I will need different forms of communication. I have started by using the following methods to communicate my messages:  Linked In facilitates the process of being able to connect to and get in touch with professionals  Using Twitter I can follow PR professionals and be able to see what they have to say and what type of discussions they want to engage in, and events that are taking place  Blogging will allow me to express myself and my personality so that others can see what I am about. It will also be beneficial because I can follow people and develop my own following.
  • 10. Where I can be found. . .  Linked In: Maria de Romana  Twitter: @maria_dr14  Ning: Maria de Romana  Wiki pages that I created for university assignments:  http://destinationunknown.wikispaces.com/  http://chocolateandvanilla.wikispaces.com/  http://cct310b.wikispaces.com/iCommerce  Wiki’s that I contributed to for university courses:  http://cct333-w08.wikispaces.com/  http://cct300-f07.wikispaces.com/  http://cct205w07.wikispaces.com/
  • 11. Tactics  Join CPRS and apply for their mentorship program  Continue to volunteer for various organizations  Try to build new contacts in the PR industry, and maintain connections with contacts that I have already established  Continuously develop by still letting my personality be present through blogs and  Update all resumes and work information on sites that I am currently a member of  Be part of the communities of where I want to be. Surround myself with the people that I want to to be.  Use Twitter and Facebook to connect people to my blog
  • 12. My Plan of Action Nov –Dec: Jan – Feb:  Start my blog and update blog it at least once a week • Update all online resumes: Workopolis, Monster, Linked In and UofT Career Builder  Join CPRS or IABC • Begin putting together my portfolio  Volunteer at a PR event • Start looking for Internship opportunities  Attend two networking events • Meet with two professionals within the PR  Apply for a mentor through CPRS industry  Attend a Third Tuesday event • Continue to meet goal of updating blog once  Join “20 Something Bloggers: The bloggers a week with the most to say” on the Ning network • Follow an additional five PR professionals March – April: • Have an internship lined up • Reach 150 followers on Twitter