IMTC Miami Conference - Social Media and Remittances - Michael Kent
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Social Media, Remittances, Money Transfer
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IMTC Miami Conference - Social Media and Remittances - Michael Kent
- 1. Social Media and Remittances Michael Kent, CEO - Azimo November 7th, 2013
- 2. Azimo is the Re-Imagination of Cross Border Consumer Payments Then Expensive, Slow, Inconvenient and High Exception, Now Low Cost, Fast, Easy, and Efficient
- 3. Automated low costs, fast, convenient and secure transfers, any-time, any-device to 190+ countries Top Corridors SWIFT Cardless ATM
- 4. “There’s going to be an opportunity over the next five years or so to pick any industry and rethink it in a social way… we think that every industry is going to be fundamentally re-thought and designed around people.” Mark Zuckerberg – October 2010
- 5. UK Money Transfer Customer Survey – Jan 2012 2,000 respondents • 43% have internet enabled Smart Phone • 67% have Facebook account • 59% would try an internet / mobile service
- 6. There are 1.1bn+ Facebook users with huge populations in both send and receive countries Send 1 6 9 10 11 13 15 17 19 20 Country United States United Kingdom France Germany Italy Canada Spain Japan Malaysia Taiwan FB Users Millions 166 33 26 25 23 18 18 17 14 13 Receive % Pop FB Users 53% 52% 39% 31% 38% 53% 37% 14% 47% 57% 3 4 5 7 8 12 14 16 18 Country Brazil Indonesia Mexico Turkey Philippines Argentina Thailand Colombia Bangladesh FB Users Millions 63 59 51 38 32 30 20 18 17 % Pop FB Users 5% 30% 21% 33% 40% 29% 48% 26% 38%
- 7. World Map of Social Networks – 06/13
- 8. Social Networks Adoption Lifecycle Q-Zone Facebook 1.1bn users March13
- 9. 33% sign up with Social
- 11. Social for Marketing but there is much more • Great targeting • Use existing customer info • Conversion and ROI remains shakey
- 12. Social for KYC and Compliance Velocity Examples Blacklist / PEPs/ Sanctions Blacklist / PEPs/ Sanctions Device ID Social Profile YES MAYBE NO
- 16. Social as a Inbound Communication Channel – embedded Apps and customer support Where is my money??
- 17. Social for Beneficiary Engagement and Exception Reduction 11% Agent inputs details from Sender 2% dsdsdsd Beneficiary inputs payout details
- 19. Social to provide Proof and Reassurance High Trust and Advocacy
- 20. Social Amplification of Word-of-Mouth • Amplify traditional communication • Service • Value • Speed • Customer get customer
- 22. Engage with Social, Retain with Love Acquire and Engage Retain >$300 (LTV) (CAC / CPA) <$35