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Marketing Channels- Marketing Management
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Md Killedar
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A brief ppt on Marketing Channels for M.com,B.com, MBA & BBA
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Marketing Channels- Marketing Management
1.
Marketing Management Marketing Channels M.M.Killedar
2.
Marketing Channels • Sets
of interdependent organizations involved in the process of making a product or service available for use or consumption.
3.
Categories of Buyers Habitual
shoppers High value deal seekers Variety-loving shoppers High-involvement shoppers
4.
Marketing Channel Flows
5.
Consumer Marketing Channels
6.
Industrial Marketing Channels
7.
Designing a Marketing
Channel System Analyze customer needs Establish channel objectives Identify major channel alternatives Evaluate major channel alternatives
8.
Channel-Management Decisions Selecting channel
members Training channel members Motivating channel members Evaluating channel members Modifying channel members
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