A brief overview with lots of helpful tips to make your LinkedIn profile a productive tool for selling, promoting your business and finding your next job.

1. Good Ideas…
And BAD!

2. LinkedIn From My Perspective
These tips can be used by just about anyone.
It’s important to note what you want to get out of
LinkedIn.
Dfvadfbdafa I is your online resume.

3. THIS IS VERY IMPORTANT
IS NOT

4. Profile Picture
Good Idea Bad Idea

5. What Should Your Headline Say?
Good Idea
Use key words relevant to your line of work.
Bad Idea
Calling yourself a: guru, ninja, black belt, expert, or a
“proven” anything. No one searches for any of those
things.

6. Your Professional Summary
Good Idea
Share what you do and how it can help an individual or
a business. Add more key words that people will search
for.
Bad Idea
Writing about yourself in the third person.

7. Job History
Good Idea
When possible, use your companies mission statement
directly from their media information. Show every job.
be honest, be humble, state your accomplishments as
factually as possible.
Bad Idea
Creating hokey titles like “head bottle washer” or
pseudo serious titles like “Director of Fun!”

8. Volunteerism
Good Idea
Get Active In Your Community.
If you’re not doing something to benefit your
community why would your community do anything to
benefit you?
Bad Idea
Not doing something to benefit your community. Find
you passion and share it

9. Recommendations
Good Idea
Ask people from all walks of life to recommend you:
friends, co-workers, customers, managers, people in
the community.
Bad Idea
Not asking for recommendations is like
Having this guy on your profile

10. Who do I link In With?
Good Idea
Everyone you know: Co-workers, customers,
networking contacts, people from the community, from
High school, from College.
Bad Idea
Reaching out to someone you have never met.
Using the generic “ I would like to add you to my
professional network.” This space is editable for a
reason.

11. Introductions
Good Idea
Grow your network by asking people you know to
introduce you to people you want to know
Bad Idea
Telling people “ Gee I don’t really know him/her that
well so I wouldn’t be comfortable introducing you.”

12. Groups
Good Idea
You Can join up to 50 Groups
Do it.
Join a wide variety of groups with various subject
matters
Bad idea
Never offering any topics or opinions.

13. Timeline
Good Idea
Follow different companies to create your own digital
“newspaper” with headlines just for you. Post engaging
content.
Bad Idea
Posting pictures like this.
Again, this is not Facebook

14. Accolades
Good Idea
Let the world know when you’ve accomplished
something.
Bad Idea
Bragging
You didn’t “single handedly” accomplish anything. It
took a lot of hard work. Recognize those who got you
there.

15. Education
Good Idea
Be clear and concise. State what degrees you have
achieved or are achieving. Include years attended &
graduation dates.
Bad Idea
Bragging.
See slide 13, don’t be a jerk.

16. Links
Good Idea
Share your website, blog and twitter handle.
Bad Idea
Forgetting to proof read and make sure the link works
as it is supposed to.

17. Contact Information
Good Idea
Make: email website and phone number available
Bad Idea
Forgetting to update your email and phone number
and website, when you change companies.

18. Interests & Personal Details
Good Idea
Share what you are passionate about. You will be
amazed to find how many other people care about the
same things as you.
Bad Idea
Leaving this section blank.

19. Organizations
Good Idea
Let the world know who you affiliate yourself with.
Bad Idea
Not being active so you don’t have
organizations to share on your profile.

20. Thank You!
Participants like you are crucial to my success.
If you would like more information or want to schedule a LinkedIn
Session for your organization please contact me:
443-340-8029
mikeshelah@yahoo.com