Bridging Business and IT, a structured approach. This is the presentation as delivered at the Ducth SAP User Group (VNSG) on April 15th in Groningen, The Netherlands

1. Bridging Business and IT…Lead Enterprise Architecture Development VNSG Congress, Groningen April 15th, 2011

2. The speakers Michael van den Dungen Michael has a background covering over 20 years of business experience including 18 years working with SAP solutions and 14 years in the consulting industry. His areas of business expertise cover an in-depth knowledge matching business requirements to SAP based solution architectures in various industries. Michael is co-founder and developer of the SAP Lead Enterprise Architecture Development Program (LEAD), in which business process architecture and value architecture disciplines are combined with EA skills, to further demonstrate and drive the value of enterprise architecture. Specialties Enterprise Architecture & Strategic IT Michael is a TOGAF 9 Certified & SAP EAF Professional Certified Enterprise Architect http://nl.linkedin.com/in/mvddungen

3. Arjan Visser Arjan has more than 12 years of experience in SAP solution related architectures. Since 2004 his main focus is in the direction of enterprise architecture (process, application, technology and solution architecture). Arjan has a background in the public sector area, utilities and high-tech industries. Arjan is co-founder and developer of the SAP Lead Enterprise Architecture Development Program (LEAD), in which business process architecture and value architecture disciplines are combined with EA skills, to further demonstrate and drive the value of enterprise architecture. Specialties Enterprise Architecture & Strategic IT Arjan is a TOGAF 9 Certified & SAP EAF Professional Certified Enterprise Architect http://nl.linkedin.com/in/apvisser The speakers

4. http://www.linkedin.com/pub/bas-bach/6/aa8/730 The speakers Bas Bach Bas is an IT professional with over 20 years of experience in different end user areas. Banking, Postal Services and Public transportation have been the main input for building up his knowledge. Projects realized implemented using Microsoft as well as SAP technology resulted in an in depth understanding of business needs and therefore project goals. Since 2007 Bas focus is on process integration. Bas is responsible for developing NederlandseSpoorwegen integration architecture. Specialties Bas is chairman of the VNSG PI Focus Group Bas is a TOGAF 9 Certified Enterprise Architect

5. Prof. Dr. Mark von Rosing As a professor in Business Model Management, Business Process Management, Business Sustainability Management and Value Management, Mark von Rosing lectures on both the bachelor and master's level. Mark von Rosing is also the Managing Director of Value Team ApS, and is furthermore: Senior Lecturer, Copenhagen Business School, Senior Lecturer, IT University, Denmark, Managing Director, Value Team ApS, Chair and founder of the SAP Global University Alliance Enterprise Architecture curriculum program, Co-founder of the SAP Global University Alliance BPM curriculum program, Member and co-developer of the Global TOGAF Business Architecture development group, designer and co-developer of the new SAP BPX certification program for associate and professional level, Co-developer of the SAP LEAD Enterprise Architecture Development program & developer of the competency maturity model, developed for The Open Group (TOGAF) http://dk.linkedin.com/pub/mark-von-rosing/0/a18/159 LEAD Co-developer & Lecturer

6. Our Topics Today Enterprise Architecture Way of Thinking, - Modelling, - Working In Practice: The NS Reizigers Case Way of Learning

7. Enterprise Architecture The Why, What, How, Who, Where and When questions

8. Organizations face more open and volatile marketsDealing with volatility drives complexity in business and information technology v

9. Dealing with volatility and complexity… Requires a robust and structured approach Markets(Customers) Regulatory Environment Competition Strategy Supplier Markets The Economy Technology Labor Markets © Copyright, Center for Simplified Strategic Planing, Inc., Ann Arbor, Michigan, 1999-2010

10. Requires a StrategySetting the course for the organisation moving forward Markets(Customers) Regulatory Environment Competition Strategy Supplier Markets The Economy Technology Labor Markets © Copyright, Center for Simplified Strategic Planing, Inc., Ann Arbor, Michigan, 1999-2010

11. A Strategy sets Objectives Triggering changes in all aspects of the organisation Strategy People Process Technology

12. Strategic Business ObjectivesDriving the Mission towards integrated and measurable answers The NS depends on their access to the national and international rail infrastructure – for which a concession is required and granted by the national government

13. Enterprise ArchitectureWhat is it? Enterprise Architecture

14. Why Enterprise Architecture?Linking Business to IT – Provide Structure to Change Process Discipline Value Discipline Business Requirement and Pain Points SAP LEAD Scope Business Enablement and Support IT and Technology Provisioning as Business Support SAP LEAD – link Business to IT & IT to Business – Structure to Change

15. Way of… – Thinking – Modelling – Working

16. Way of ThinkingVision – Mission – Strategy

17. Way of ThinkingThe concept behind a concept Which direction are we heading? – Strategy – What is it that we need to do to get there? – SBO– What does it take to get there? – CSF – Are we still on track? – KPI – Are we doing it right? – PPI –

18. Way of ThinkingTransforming Strategy into Realization and Implementation Capability Process Competence Resource 10 Dimensions of a Business Competency: © Prof. Dr. Mark von Rosing

19. Way of ThinkingTransforming Strategy into Enterprise Architecture

20. Way of… – Thinking – Modelling – Working

21. Way of ModellingDescribing Strategy – Competencies – Processes as models of the Enterprise From Strategy to Value to Competence to Operational Business Model to Process Model to IT enablement

22. Way of ModellingA construct of coherent – interlinking models Model: © Prof. Dr. Mark von Rosing

23. Way of ModellingA construct of coherent – interlinking models Business Model Measure & Indicators Performance & Value Focus Value Governance Process Model Model: © Prof. Dr. Mark von Rosing

24. Way of… – Thinking – Modelling – Working

25. Way of WorkingUsing the TOGAF ® ADM steps to structure the work The Business Model The Process Model The Meta Model Linking the Value Architecture & Process Architecture to the Meta Model

26. The Business Modelling Steps Example The Business Model is based on work by Prof. Dr. Mark von Rosing ©

27. The Business Modelling Steps The Business Model The Business Model is based on work by Prof. Dr. Mark von Rosing ©

28. The Business Modelling Steps The Business Model SBO CSF KPI BPI The Business Model is based on work by Prof. Dr. Mark von Rosing ©

29. The Process Modelling Steps Cntrl PPI KPI Value Chain Process The Process Model Activity

30. Lead Enterprise Architecture DevelopmentPopulating the Meta Model The Meta Model TOGAF is a trademark of The Open Group in the United States and other countries

31. Value ArchitectureWay of Working LEAD Approach: © Prof. Dr. Mark von Rosing, Michael van den Dungen, Arjan Visser

32. Process ArchitectureWay of Working LEAD Approach: © Prof. Dr. Mark von Rosing, Michael van den Dungen, Arjan Visser

33. Process ArchitectureWay of Working LEAD Approach: © Prof. Dr. Mark von Rosing, Michael van den Dungen, Arjan Visser

34. Process ArchitectureWay of Working LEAD Approach: © Prof. Dr. Mark von Rosing, Michael van den Dungen, Arjan Visser

35. Way of WorkingEnd to End LEAD Approach: © Prof. Dr. Mark von Rosing, Michael van den Dungen, Arjan Visser

36. Architecture ApproachTo realize and implement Business Strategy Copyright: © Prof. Dr. Mark von Rosing

37. In Practice… The LEAD Approach in the NS Reizigers Case

38. NSR - Visie 2020 Slim Groeien Groei in dal uren Door2Door reistijd-beleving verbeteren Doel: Gunning HRN omdat NSR de door klanten en opdrachtgever gewenste vervoerder is. Basis op orde Kwaliteit verbeteren Competitieve Prijs/Kwaliteit Overheid als ‘Client’ Relatie structureel verbeteren Algemeen klant oordeel 75% ≥ 7

39. NSR - Visie 2020Elektronisch Reisrecht Project Effectief Beheer Uit faseren Papieren producten Herbruikbaarheid (NS Principe) Nieuw Kanaal – Internet Web Shop Basis op orde Kwaliteit verbeteren Competitieve Prijs/Kwaliteit Schaalbaarheid oplossingen t.o.v. Visie 2020 Realisatie station efficiëntie – eind 2012

40. Strategie Mapping in LEAD SBO = Slim groeien; Klant product belevingoptimaal BPI = XX% Reizigers over op OVCP chipkaart CSF = Increase customer acquisitionfor OVCP product KPI = 30.000 first 3 months, 750.000 by end 2011 PPI = Customer transitionrateto OVCPproduct 20% after 1 monthordering date

41. Vertaald in een Score Card SBO = Slim groeien; Klant product belevingoptimaal BPI = XX% Reizigers over op OVCP chipkaart CSF = Increase customer acquisitionfor OVCP product KPI = 30.000 first 3 months, 750.000 by end 2011 PPI = Customer transitionrateto OVCPproduct 20% after 1 monthordering date Meten is Weten

42. NSR – Visie 2020Elektronisch Reisrecht Project

43. NSR – Visie 2020Elektronisch Reisrecht Project

44. In Practice… The LEAD Approach in the NS Reizigers Case

45. Combining disciplines into an approachDeveloping Architectural Capabilities Value Architecture Business Architecture Enterprise Architecture Process Architecture Information Architecture Application Architecture IT Architecture SAP EAF & TOGAF 9 Data Architecture Technology Architecture Solution Architecture

46. Lead Enterprise Architectural DevelopmentBuilding Architectural Capabilities into Competencies

47. For more information: For more information or questions about Business architecture, Value & Process Architecture, strategy map and value map examples, please visit www.leadenterprisearchitect.com SAP Education: Lead Enterprise Architecture Development Program Karin van den Brand, SAP Education Business Development Manager: Amerikastraat 10 5232 BE ‘s-Hertogenbosch E karin.van.den.brand@sap.com T +31 6 222 16 409. Contact information: Michael van den Dungen Business Transformation Consultant Amerikastraat 10 5232 BE ‘s-Hertogenbosch E m.van.den.dungen@sap.com T +31 6 533 40 513 Thank You!