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Residential Solar:
Lessons Learned
 xxxxxxxxxxxx
   October 12, 2009
Residential Trends in Solar
• More groups of customers buying – enabling discounts
• Solar Hot water systems selling well
• Micro-inverters popular – Many benefits
• Many are attracted to solar for environmental reasons and buy as
  the economics are deemed to be attractive
• Several have made the connection that environmental effects from
  climate change and mercury pollution in our food will hurt us
  economically. The price of rice is expected to double next year
• Recent Virginia incentives have boosted sales
• Dynamic Pricing coming to Virginia
• Higher level of professionalism and ethics desired
New Technology! - Enphase
Microinverters
                     •One inverter behind each
                     panel- many benefits!
                     •Cheaper to install with no
                     central inverter location
                     needed
                     •Reduces the effects of
                     shading
                     •Cheaper to expand systems
                     •Excellent individual panel
                     data monitoring
                     •Enables quicker repair and
                     troubleshooting
Enphase Data Monitoring
Solar Powered Cars

  •Electric cars coming soon from
  Nissan, Chevrolet, Tesla.!
  •Purchasers are willing to invest
  in technology and are
  discovering they can fuel their
  new electric car with free clean
  energy from the sun!
Current economics leading to sales

 •   Hot water has lower price point and faster “payback”
 •   Photovoltaic prices are down 30% last 12 months
 •   Current incentives are one time / declining
 •   Concern about rising energy costs
 •   Concern about rising system costs if economy recovers or
     strong national legislation occurs
 •   Limited improvements in efficiency expected
Spread the word – Solar is unique!
  • Solar Energy is FREE!

  • The Solar resource in the DC Metro area and
    most places on earth is tremendous!

  • Solar Creates Jobs, Offers Income, increased
    value and risk reduction for System Owners,
    and Increases our National Security

  • Solar is good for our community & America!

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Residential Solar: Lessons Learned

  • 1. Residential Solar: Lessons Learned xxxxxxxxxxxx October 12, 2009
  • 2. Residential Trends in Solar • More groups of customers buying – enabling discounts • Solar Hot water systems selling well • Micro-inverters popular – Many benefits • Many are attracted to solar for environmental reasons and buy as the economics are deemed to be attractive • Several have made the connection that environmental effects from climate change and mercury pollution in our food will hurt us economically. The price of rice is expected to double next year • Recent Virginia incentives have boosted sales • Dynamic Pricing coming to Virginia • Higher level of professionalism and ethics desired
  • 3. New Technology! - Enphase Microinverters •One inverter behind each panel- many benefits! •Cheaper to install with no central inverter location needed •Reduces the effects of shading •Cheaper to expand systems •Excellent individual panel data monitoring •Enables quicker repair and troubleshooting
  • 5. Solar Powered Cars •Electric cars coming soon from Nissan, Chevrolet, Tesla.! •Purchasers are willing to invest in technology and are discovering they can fuel their new electric car with free clean energy from the sun!
  • 6. Current economics leading to sales • Hot water has lower price point and faster “payback” • Photovoltaic prices are down 30% last 12 months • Current incentives are one time / declining • Concern about rising energy costs • Concern about rising system costs if economy recovers or strong national legislation occurs • Limited improvements in efficiency expected
  • 7. Spread the word – Solar is unique! • Solar Energy is FREE! • The Solar resource in the DC Metro area and most places on earth is tremendous! • Solar Creates Jobs, Offers Income, increased value and risk reduction for System Owners, and Increases our National Security • Solar is good for our community & America!