The Media Ant is one of the biggest platforms in India for ad space discovery and buying. The Media Ant is a premier Hotstar partner and one of the best Hotstar advertising agency for IPL 2021 advertising. The presentation would cover the following details about IPL 2021: 1. IPL 2021 Schedule 2. Why should brands advertise in IPL 2021 on Hotstar? 3. Who should advertise in IPL 2021 on Hotstar? 4. What targeting options are available for IPL 2021 advertising on Hotstar 5. IPL 2021 Hotstar advertising rates 6. IPL 2021 expected reach and targeting 7. Recommended IPL 2021 advertising budget 8. IPL advertising on Hotstar case studies 9. The Media Ant Agency Contact Details

1. IPL 2021 Advertising

2. IPL is hitting it out of the park, year after year!
24
27
32
0
10
20
30
40
2018 2019 2020
Average Impressions (in Mn)

3. With the back of IPL, Disney+ Hotstar got MASSIVE scale
8
28
0
5
10
15
20
25
30
Paid Subscriber base of
Disney+ Hotstar
April 2020 Nov 2020
Ads are shown to paid subscribers as well during IPL2021

4. Online and Gaming Automobile
Food and beverage
Personal care
Media and Entertainment
Edu-tech BFSI Consumer Durables
Lifestyle
Bigger and Bolder! 300+ Brands advertised in IPL2020

5. Advertise on Disney+ Hotstar and be a part of IPL 2021 - Don’t miss it!
• Scale Scale Scale! IPL is the largest
sporting event in India
• Associate with biggest religion of
India “Cricket”

6. Connected TV
Handset Targeting Female Targeting
15k+ devices or
<15k devices
Android TV +
Firestick devices
Ads would be shown
only to female audience.
What’s New? We got some more targeting options
These options are in addition to existing targeting such as Geo, Interest etc

7. 6-10 sec long, played before the live streaming
Pre-roll Video Ads Mid-roll Video Ads
10-30 sec long, played during the live streaming Static image ad, appears on the social feed
Branded card Ads
Ad options available for IPL 2021

8. Targeting Options
Geography State, Metro Cities and Hindi-Speaking Market
Gender Female
Device Smart TV, Handsets
* Advertisers can select only 1 targeting option for Mid-roll and 3 targeting options for Pre-roll
and branded card
Choose the selection you want

9. Level 1 Level 2 Level 3
Pre-roll ✓ ✓ ✓
Mid-roll ✓
Branded ✓ ✓ ✓
Pre-roll Cost in
INR (CPM)
Mid-roll Cost in
INR (CPM)
Branded card Cost
in INR
Upto 10 Sec 200 180
75
20 Sec X 360
30 Sec X 540
Pricing
Available Targeting
Mid-roll : 33% premium applicable on one level targeting
Pre-roll and Branded cards: 50% premium applicable on each level targeting
The most important slide! Pricing

10. Budget (in
Lakh INR)
ROS 1 Level Targeting
CPM (10 Sec) Impressions (in mn) Match coverage CPM (10 Sec) Impressions (in mn) Match coverage
5 180 2.8 1 match 240 2.1 1 match
10 180 5.6 2 matches 240 4.2 3 matches
15 180 8.3 3 matches 240 6.3 7 matches
25 180 13.9 7 matches 240 10.4 7-15 matches
50 180 27.8 15 matches 240 20.8 15-30 matches
100 180 55.6 30 matches 240 41.7 30 matches
150 180 83.3 30 matches 240 62.5 60 matches
200 180 111.1 30 matches 240 83.3 60 matches
250 180 138.9 60 matches 240 104.2 60 matches
500 180 277.8 60 matches 240 208.3 60 matches
Recommended Package – Mid Roll

11. Case Study: Swiggy
Objective
• To create a deeper bond with their cricket crazy fans and to tap into new customers during
VIVO IPL 2019 by building brand awareness and reach across metros & tier 1 cities.
Approach
• Swiggy’s integration with Hotstar app enabled users to view & order
food while watching matches live.
• Contextual offers e.g. 60% off on every sixer.
• Thematic mid-roll ads to drive the message of convenient food ordering.
• City-wise branded card advertising to promote local restaurants.
Results
• Uplift in awareness, favorability and consideration (shown in
figure based on study by Kantar BLS)
• ~14 million interaction on Swiggy POP (integration)

12. Case Study: Coca Cola
Objective
• To build awareness and reach for the new ‘Say it with a Coke’ campaign. Make the brand dominate
during VIVO IPL 2019 on Hotstar through innovation, contextualisation & smart media planning.
Approach
• In line with 'Say it with a Coke' campaign, identified 150 songs across
6 languages based on various Cricket moments
• Contextual branded cards served at key moments such as toss, free hit,
extras; amplified through ‘Coke Cheers’ animation
• Coca-Cola ‘heart’ emoji amplified with custom ‘cheers’
Results
• Uplift in awareness and purchase intent (shown in figure based on study by Kantar
BLS)
• 61 million viewers reached, 950 Mn impressions on branded cards & 300 Mn+ clicks
on the Coca Cola 'heart' emojis

13. Case Study: Acko
Objective
Approach
• Moment marketing: Fall of wickets squeeze-ups
• High frequency 10-sec ad along with 30-s long ads
• Mid-roll video ads with geo targeting: Top 6 metros
Maharashtra + Gujarat
Results
• Uplift in awareness and purchase intent (shown
in figure based on study by Kantar BLS)
• To build brand awareness and consideration for Acko Insurance in the bike & car insurance category.
Reach out to relevant audience on specific geos with the message 'Iss mein dimaag kya lagana?'

14. Case Study: Ceat
Objective
Approach
• Branding the ICC World Cup matches highlights videos
• Midroll video ads across 6 language feeds
• Retargeting website visitors on Hotstar to drive purchase intent
Results
• 80 million viewers reached through mid-roll video ads
• 9.3 lakh interactions on CTA button
• 3X increase in direct search of the website
• 10% increase in website sessions
• 40% increase in website leads
• Establish CEAT as the preferred 2- and 4-wheeler tyre brand through delivering their core
proposition of 'long-lasting tyres'.

15. Contact Us
Help@TheMediaAnt.com
+91 80674 15510
www.themediaant.com
https://www.themediaant.com/digital/ipl-2021-on-
hotstar-app-advertising