Social media campaigns succeed when they are authentic to the brand and create content that users want to share. Content should pass the "I gotta share this" test and align with the brand message. Speed is also important - campaigns should react quickly to trends to stay relevant. Measurement of real key performance indicators beyond just fan numbers is also necessary to evaluate success. Authenticity, speed, shareability, and measurement are keys to effective social media marketing.

1. Social-Driven Marketing Solutions October 1, 2010 Aaron Shapiro HUGE

2. 2010 Social Marketing Comes of Age

6. Why do some social media campaigns succeed… while most fail?

7. Reason #1 Authenticity

12. Bottom Line You can’t trick the public. Don’t try.

13. Reason #2 If it can go wrong, it will go wrong.

15. Reason #3 Speed wins.

19. Reason #4 Currency

21. Clients

22. Reason #5 Free stuff

25. The real secret to social media success…

26. Create something you’ll want to share with your friends… that’s consistent with your brand message.

27. Does it pass the “I gotta share this!” test? (usually, the answer is no… but the campaign is launched anyway… and then people wonder why the “social” part failed)

34. If people want to share it, people will want to write about it, and the social message is amplified.

36. If people want to share it, people will copy it. Copycats welcome!

38. Don’t forget to measure it! Real KPIs, not just how many fans you have.

39. Thank you! www.hugeinc.com 45 Main Street, 2nd floor Brooklyn, NY 11201 @hugeinc Call us. Phone: +1 718 625 4843 Fax: +1 718 625 5157 info@hugeinc.com