4. Best Opportunity
No. of Companies
Exchange
Financial Services
Mining Hardware
Payment Processor
Universal
Wallet
37%
26%
9%
11%
6% 11%
Source: Coindesk, State of Bitcoin Q1 2014
5. Best Team
• We had the financial expertise
• We partnered to acquire the technical expertise
6. Building A Trading Platform
• Two parts:
– Front End – User Experience
– Back End – Risk Management
7. Adopting The Lean Startup
• Limited resources
• Speed to market
• Build – Measure – Learn
8. Challenges We Faced
• Internal communication
• Work-life balance
• Prioritising development
9. Where to from here?
• Exciting product pipeline
• Continue to Build – Measure – Learn
• The future of bitcoin investing
Notes de l'éditeur
Introduce myself.
Explain that I’ve been asked to share my experience of building a trading platform from scratch.
Always been passionate about running my own business. Started a business straight out of uni – not enough experience.
Worked across a number of industries gaining broad experience.
Focused on finance.
Became frustrated by not being able to do what I wanted to do.
Passion + experience = I was ready.
Introduced to bitcoins and was immediately excited by the disruptive nature and abundance of opportunities. All about picking the best one – for me, it was based on my experience.
Built a team to cover my weaknesses.
Introduced to bitcoins and was immediately excited by the disruptive nature and abundance of opportunities. All about picking the best one – for me, it was based on my experience.
Built a team to cover my weaknesses.
Trading platform is made up of two parts.
So how to get started?
Started by adopting the lean startup up.
Built simplified front end quickly. Launched private beta to get user feedback. Back end was non existent initially – managed out of spreadsheets.
Refined front end based on user feedback. Built the back end while continually getting user feedback.
IT tech developers with no finance background and finance experience with no tech background (me).
Loooooong hours. Balancing time with family is tough. I took a week off to do Shitbox rally.
So many things to work on with only limited resources. Constant challenge to prioritise development – focus on what users want and not what we think they want.
We recently launched to the public.
We have exciting product pipeline as well as website improvements.
We’ll continue to build – measure – learn so we build what users want and not what we think they want.
We will drive towards our goal of being the number 1 trading platform available.