Powerful Google developer tools for immediate impact! (2023-24 C)
Jeffrey Evans Presentation
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3. THE IMPORTANCE OF TEXTING More than 4 billion text messages are sent in the US daily 90% of teens do not check email daily. Instead they use text messaging and social media to communicate DIGITAL COMMUNICATION LIVES FOREVER SENDERS HAVE NO CONTROL People don’t think about the fact that the information lives forever… They don’t realize the effect that it can have on them… and their future.
5. THE IMPORTANCE OF IMPERMANENCE Example #1: Mark Zuckerberg To: “A Friend” Subject: Facebook Users What if, one day after this message was sent, it was deleted from the receiver’s device, the sender’s device, and all servers in -between
6. THE IMPORTANCE OF IMPERMANENCE E xample #2: Erik Kade To: Mark Norris VP, Sales Subject: While in client meeting texting to determine what points to negotiate on. What if these messages were sent to delete on read so that 1 minute after they were opened the were deleted?
7. USE AT YOUR OWN RISK Example #1: Kimberly Swann Where: Facebook What: Posted 'im so totally bord!!!’ Result: Loss of job What if Kim communicated with her friends in a manner that would not allow others to see her messages?
8. USE AT YOUR OWN RISK Example #2: Stacy Snyder Where: MySpace What: Friend posted a picture of her at a party with the caption ‘Drunken Pirate’ Result: Denied Teaching Degree What if Stacy controlled what people did with pictures of her that she sent them?
9. USE AT YOUR OWN RISK Example #3: Jesse Logan Where: Text Message What: Shared nude photos with her boyfriend via text. Result: Suicide What if the picture she texted was not able to be forwarded and deleted itself after a set lifespan.
13. Beginning to Care 82% 73% 45% 52% of respondents see privacy as an important topic of respondents feel they lack control over their personal data claim to be very selective about who they give personal to and why of respondents are afraid of personal data being sold to third parties 76% of respondents are concerned about privacy violations Study conducted by Nokia Siemens Data Protection and Respecting Privacy is a Global Concern
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16. Mobile Healthcare – A risk and an opportunity Do your physicians text message to communicate? Is your SMS communication HIPAA compliant? Do you experience lapses in patient safety due to poor physician or nurse mobile communication?
21. Constantly Pushing the Privacy Envelope On Friday, we expanded the information you are able to share with external websites and applications to include your address and mobile number. ... Over the weekend, we got some useful feedback that we could make people more clearly aware of when they are granting access to this data. We agree, and we are making changes to help ensure you only share this information when you intend to do so. We'll be working to launch these updates as soon as possible, and will be temporarily disabling this feature until those changes are ready. We look forward to re-enabling this improved feature in the next few weeks."
22. Big Brother Getting Bolder January 5, 2011 California Supreme Court: Cell Phone Searches Don't Need a Warrant Awful 4th amendment decision in California that searching one's cell phone data does not require a warrant, in a time and place where a cell phone is more like a computer than a phone.
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Notes de l'éditeur
Pick consistent word for the industry See next executive summary slide for additional content ideas
Narry Note - we should discuss how to convey the Platform and Marketplace vision your latest UI demonstrates MMN is a downloadable app on any mobile device… Consumers will use this the way they use BBM but cross carrier and cross platform Businesses can also be on this network to communicate with their own customers - given the amount of app clutter today wouldn’t you rather be in a network that has consumer stickiness as apposed to one of hundreds of thousands of app fighting for attention We have built a private gateway that reduces costs and increases privacy and flexibility for all users of this network (consumers and businesses) Business can communicate with customers without fears of duplication and forwarding and with protection to sensitive data. We have to set the stage for the business - Explain the TigerText network. Explain the connection hub. After this slide - Next example is the dynamic use case. – COUPONING – What is the value for them. What is the reason that I want a coupon that disappears. Show some case studies. EXPLAIN THE NETWORK AND GATEWAY TO EXPLAIN WHY PEOPLE ARE ON THE GATEWAY…
These are great “Progress to Date” data points – you can mention them more than once as they are great!
Just like BBM you can communicate back and forth will all of your friends just like BBM. (Show slide with friend communication). As a business you are also in your customers network and they can receive communication from you and will not have to remember to go check the messages. They will be there for them when they want them. It reduces clutter. Business can be a part of the network – Network is a BBM on steroids… We have a threaded message – add a slide showing unified inbox and showing that all the messages com into one unified box where you can easily manage your messages and the messages do not get missed. Show them all coming into the one box. Similar to how Gmail threads messages.