This document discusses the importance of skills versus experience in one's career growth and job search. It focuses on content strategy and marketing being hot areas and how content professionals need to demonstrate their value through sticky, bottom-line focused content. The key advice is to assess one's core value as a content creator, and sell that value at every stage of the job search process through networking, pitches, resumes and interviews in order to create new opportunities.

1. State of the Industry:
Career Growth and the Question of
Skills Vs. Experience
MATTHEW ROTHENBERG
Career Columnist, CBS Moneywatch
Author,
Your Better Than Your Job Search
#careercircus

2. Skills vs. Experience:
Taking Your Act to New Markets

3. Matthew Rothenberg
Written and edited hundreds
of articles about the job search

4. Looking for a Sober Person
Early Help Wanted Ad, Virginia Gazette, 1752

5. When I Grow Up…I Want to File All Day

6. 50,000+ Employment Websites

7. The Job Search Formula
+ =
Right Right
Candidate The Fit Job

9. What Does All of This Mean For Us as
Content Professionals?

10. Corporate America Needs You
Content strategy is hot.
Marketing is content.
On a job hunt, you are the content

11. Speak Their Language
It’s not about what you want.
It’s about the value you provide.
Your personal brand needs to
demonstrate prove that value

12. Sticky Sells: You and Your Content
You need to assess the core of your value:
The ability to create sticky content that
creates bottom line value.
Sticky
Sells!
You need to sell that value at every stage
in the search: networking, elevator
pitches, resume, interviews.

13. Create Opportunities
Content is a rapidly developing area.
Help companies understand the
Sticky possibilities.
Sells!
You may need to create a role or
position that’s new.

14. What value is content providing
corporate America?

18. Q&A