1. Michael S. Dunn
Semantic Technology for Media - It’s All About Context
Boston - Semantic Web Summit
11/17/10
2. Context - Hearst
• A private diversified media company, one of nations largest
• Made up of six divisions - different industry focus
– Hearst Television
– Hearst Magazines
– Hearst Newspapers
– Hearst Entertainment
– Hearst Business Media
– Hearst Interactive Media
• Mostly domestic operations except International Magazines,
Funds & Fitch Ratings
8. Semantic Technologies
• Disruption
–Traditional Audiences Shifting Interest
• A Push “Only” Model not Desired
• Local & Thematic Cornerstones Threatened
–New Models Growing Rapidly
• Pull & Share Models Gaining Popularity
• Audiences are Dynamic & Active
• Media not only from Traditional Sources
• Anyone: Create, Distribute, Promote & Measure
9. Semantic Technologies
• Transformation
–Traditional to Digital
–Scheduled & Formulaic to Any When & How
–Changing Infrastructure & Margins
–Exploring New Markets & Channels
–Big Complex Platforms
• Slow to Adapt to New Model Requirements
10. Semantic Technologies
• Technology Economics
–Less Capital Intensive
• More Cloud
• More SAAS/PAAS
–Resources
• Focused on Revenue Opportunities
• Minimal on Mundane
11. Semantic Technologies
• Changing Demand
–Global Audience
• Towards Ubiquitous Connectivity
–Adoption of Mobile & Social
• True 24/7/365 Demand
• Proliferation of New Methods & Devices
–Velocity of Content Requests
• IPv6 will accelerate Nodes
21. Semantic Technologies
• The Business of Semantic Technology
– Academia, Researchers, Standards, Entrepreneurs
• Using Semantic Technology for Business
– Content Management
– Social Media
– Business Intelligence
• Lead with Revenue Enhancement Opportunities
– Show How to Solve Business Problems
– Show How to Measure Results