This document provides a roadmap for marketing apps through social media and mobile. It discusses finding the right keywords to target through research; optimizing titles, text and links on websites, mobile stores and social media with those keywords; and connecting with users through search and a fun personality. Measurement of success through analytics is also recommended. The overall message is that findability starts with keywords and extends to an optimized online presence across multiple channels.

1. The Essential
Business Roadmap to
Social Media and
Mobile –
Natalie Henley,
Marketing your App to
Director of Marketing – get Downloads
Findability Group

5. “Natural Horsemanship”
22,000 Searches
Each Month

6. Natural Horsemanship

8. “Horse Training”
167,000 Searches
Each Month

11. Become Findable Under the
Right Keywords
Keyword Phrases

12. Findability in the Buying Cycle
Fun App for Android Purchasing
App for Android Shopping
App Information

13. Know How Your Prospects Search…
52.9% Search 3+ Keywords
Source: ClickZ 2009

14. Findability Keyword Discovery
Process

15. Don’t Guess!
Always Use a Keyword Tool

19. Keyword
Free Android Apps downloads

20. Competition
High

21. Local Monthly Searches
5,400

23. The Power of Social Media
Social Media users with
cell phones are twice as
likely to have apps on
their phones then typically
cell phone owners.

24. How Apps Get Found
83% of Downloads
are a results of a
search or a referral
from your network
Pew Internet & American Life
Project, Nielson App Playbook,
December 2009

25. Connecting With Search

26. Biggest Misconception

28. Android Market

29. Android Market

30. iTunes App Store

31. Social Media

32. Element # 1: Title
Keyword: Fun Android Apps
“Brand X Presents XNameApp – an
awesome game for all ages”
“XNameApp one of the top, Fun Android
Apps of 2012”
“Fun Android Apps for all ages, including
XNameApp”

33. Element # 2: Evenly in the Text
“ We know that you want fun
android apps that are easy to
use, but more importantly
that work well on your
“
android phone…

34. Element # 3: Links – To your Site!
To Download XnameApp –
click here
You can download our fun,
android app – XnameApp

35. Silverson Mixers
Top Performing Keyword: “Industrial
High Shear Mixers”

36. YouTube
Keyword: Industrial High Shear Mixers

37. YouTube
Keyword: Industrial High Shear Mixers
Results
Fourth Position!

38. Martin Faith, Owner of a
Small Stained Glass
Company
Top Performing Keyword: “Stained
Glass Denver”

39. LinkedIn
Keyword: Stained Glass Windows Denver
TIP: Select the “other”
category when
selecting the industry
associated with your
website.
This will allow you to
re-name the website
URL with your
keywords

40. Results
Fifth Position!

41. Golden Rule:
You Must Have a
Personality!

42. Skittles v M&Ms

43. Action Plan
1. Find your Keywords
-Don’t Guess Use a Keyword Tool
2. Optimize your Social Media, Mobile Stores &
Webpages with Downloads with a Keyword
3. Have Fun with it – Show some Personality
4. Setup Hootsuite.com to save time
5. Measure success through Google Analytics

45. Thank you for attending!
Email me at:
Natalie@Findability.com
Call me with questions at:
888-588-9326
Follow me on Twitter at:
www.twitter.com/Marketing_Nat