Trip Hawkins Presentation

Social Games – ,[object Object],We’re Just ,[object Object],Getting Started,[object Object],Trip HawkinsFounder and CEO, Digital Chocolate ,[object Object]

Digital ChocolateThe Next Big ThingIn Video Games,[object Object]

Outline,[object Object],DC Snapshot,[object Object],Digital Disruption Galore,[object Object],The Next Big Thing,[object Object],Why,[object Object],2011 Predictions,[object Object],Confidential,[object Object],3,[object Object]

DC Snapshot,[object Object],The Pixar of Mobile,[object Object],Nearing 100 million App downloads,[object Object],Fastest Growing on Facebook,[object Object],5 Studios on 3 Continents,[object Object],Confidential,[object Object],4,[object Object]

Millionaire City,[object Object],5,[object Object]

Virtual Goods on Facebook,[object Object], 30 Day MAU Number of Number of,[object Object],Company DAU(M) 2010 Trend VG Games Games Growing,[object Object],Digital Chocolate 4 +6 11 6,[object Object],Zynga 43 -18 11 1,[object Object],EA 7 -3 8 1,[object Object],Playdom 4 -5 13 1,[object Object],Crowdstar 4 -8 6 1,[object Object], -34,[object Object], (source: AppData.com, 11/21/2010),[object Object],Confidential,[object Object],11,[object Object]

Disruption Galore,[object Object],ThenNow,[object Object],Hardcore guy Everyone,[object Object],$50 Free with Virtual Goods,[object Object],Wal-Mart Digital,[object Object],PlayStation Anything with a screen,[object Object],Play with yourself Play with everyone,[object Object],100M devices Billions of devices,[object Object],U.S.A. World,[object Object],Sony, EA Up for grabs,[object Object],Confidential,[object Object],12,[object Object]

New Market Explosion,[object Object],Total PC browser users trending towards 2 billion,[object Object],Facebook trending from 600M members to 1 billion,[object Object],Tipping point as 2 billion Western mobile phones “Get Smart” within 2-3 years,[object Object],How long before 1 billion tablets?,[object Object],The browser begins to invade 2 billion color TVs,[object Object],$7 billion in Virtual Goods in China in 2009,[object Object],DeNA and Gree both doing over $1 billion in Japan,[object Object],Nexon just did $570 million in Korea,[object Object],Zynga close to topping $1 billion,[object Object],Confidential,[object Object],13,[object Object]

The Next Big Thing Has 7 Parts,[object Object],Social Games,[object Object],Virtual Goods,[object Object],Free to Play,[object Object],Cross-Platform,[object Object],Interoperable,[object Object],Cloud-Based,[object Object],Cross-Region,[object Object],Confidential,[object Object],14,[object Object]

Why Social Games?,[object Object],Beyond subsistence, our biggest needs are social,[object Object],Social capital has declined so we’re very needy (Bowling Alone),[object Object],Historically, social media monetize 10x better than other media,[object Object],Games are “conversation starters” that enable social play,[object Object],We all have an inner gamer (sports, Vegas, cards, trivia, play),[object Object],Everyone now has access to a “game platform”,[object Object],Everyone has a mobile, “social computer”,[object Object],Everyone is joining social networks or using a network browser,[object Object],Even hardcore console gamers have gone social (Guitar Hero, Wii),[object Object],Social games are completely disrupting games and media sectors,[object Object],Billions of people will be playing social games,[object Object],Confidential,[object Object],15,[object Object]

Why Virtual Goods?,[object Object],By far the most efficient business model for monetization,[object Object],Allows perfect capture of spending appetite from $1 to $10,000,[object Object],Stronger potential for emotional meaning and retention,[object Object],“Investment” principles encourage unparalleled spending,[object Object],Works on any platform and with any payment system,[object Object],Was already $7 billion in China in 2009,[object Object],Proven now in exery country in the world,[object Object],Like SMS texting, has global potential greater than $100 billion,[object Object],Confidential,[object Object],16,[object Object]

Why Free to Play?,[object Object],Everyone is easily able to try it,[object Object],Players want to introduce their friends to the “free benefit”,[object Object],Viral funnel becomes enormous,[object Object],Competition for social status spurs engagement,[object Object],Free players convert and spend money to progress faster,[object Object],Whales get to impress their friends,[object Object],Everyone can keep playing and the cycle continues,[object Object],Confidential,[object Object],17,[object Object]

Why Cross-Platform?,[object Object],Social games are growing everywhere, but on different platforms,[object Object],Japan is mobile,[object Object],China requires a PC “heavy client” install,[object Object],Korea is PC/mobile hybrid,[object Object],U.S. is inside Facebook.com on PC,[object Object],Germany is browser-based male vertical,[object Object],Kids browser-based vertical came from Canada (Club Penguin),[object Object],Platforms are proliferating,[object Object],“Point platform” hegemony is dying,[object Object],Device populations are burgeoning,[object Object],Everyone can play anywhere, anytime,[object Object],Confidential,[object Object],18,[object Object]

Why Interoperable?,[object Object],Everyone can play together,[object Object],Everyone can find friends to play with,[object Object],Because a single player now roams across multiple devices,[object Object],Everyone knows how because it is uniform and consistent,[object Object],Everyone can help their friends learn and succeed,[object Object],All social media have exploded in size once they became interoperable,[object Object],Fantasy Sports is mass market “existence proof”,[object Object],Confidential,[object Object],19,[object Object]

Why Cloud-Based?,[object Object],Because the browser is going to win,[object Object],Cost-efficient and elegant,[object Object],Easy to update versions,[object Object],Customers can play from machines they don’t own,[object Object],Customers can always get to their stuff,[object Object],Confidential,[object Object],20,[object Object]

Why Cross-Region?,[object Object],Global industry and marketplace,[object Object],Global rollouts of platforms like Facebook, Apple, Android,[object Object],Scale cost advantages,[object Object],Major regional competitors are ready to cross regions,[object Object],Customers enjoy playing and meeting global players,[object Object],Confidential,[object Object],21,[object Object]

Predictions for 2011,[object Object],Facebook becomes a game platform,[object Object],Growth returns to Facebook game ecosystem,[object Object],Rival social game platforms emerge,[object Object],Bazillions of social devices are sold,[object Object],Mobile struggles to become a social network,[object Object],Interoperable games become relevant,[object Object],NanoStars demonstrate an even better form of virtual goods monetization,[object Object],Confidential,[object Object],22,[object Object]

The NanoStars Platform,[object Object],Confidential,[object Object],23,[object Object]

NerdBurger /Brotherhood,[object Object],136,[object Object],Tech (Black) | Human-Male,[object Object],✔,[object Object],+4 to all your cards that are 8 or less. ,[object Object],24,[object Object]

Robin Hood /Foreign Trade,[object Object],Wild (Green) | Human-Male,[object Object],96,[object Object],✔,[object Object],Swap one of your cards with one opponent face-up card.,[object Object],26,[object Object]

Octomaid /Crazy Eights,[object Object],Tech (Black) | Female,[object Object],61,[object Object],✔,[object Object],✔,[object Object],All cards become Eights.Knock restricted. ,[object Object],27,[object Object]

Jim/Cult,[object Object],28,[object Object],Spirit (White) | Male,[object Object],✔,[object Object],Kill all your own cards. ,[object Object],28,[object Object]

The Next Big Thing is:,[object Object],Social Games,[object Object],Virtual Goods,[object Object],Free to Play,[object Object],Cross-Platform,[object Object],Interoperable,[object Object],Cloud-Based,[object Object],Cross-Region,[object Object],Confidential,[object Object],29,[object Object]

Trip Hawkins Presentation

Trip Hawkins Presentation

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Trip Hawkins Presentation